Internet trends: marketing research & predictions

TrendsSpotting Handbook Of Online China

August 8th, 2008 by

Nin Hao !

In the spirit of drilling down the dynamics of the Internet in China , We have published a data filled , action packed slideshow “Handbook of Online China” on the eve of Beijing Olympics inauguration . The report focus on three key themes – China as an online leader , China Insider – the competitive landscape in Search , IM & Web 2.0 & Business in Online China – that are essentially key indicators of the ongoing development of the dynamic Internet market in China.

The report is unique of its kind .Whether you are an online china observer , analyst or investor , we are sure you will find the slideshow really handy. Our summary follows :

  • China is the largest market for Internet users (253 MM as of June 2008) despite the fact that only 19.1% of the country’s population is online.The rapid growth in Internet usage can be estimated from the fact that around half of Top 20 trafficked Asia Pacific sites are in China.
  • Chinese Internet is for Virtual Fun. Chinese are much addicted to Internet than their US counterparts.
  • Local players outperforms western players.Tencent’s QQ leads the IM market with whopping 78% market share. Google has mere 25% market share in Chinese search market.
  • China ranks above daily Global average across all social media . More than one third of Chinese netizens spend 1-3 hours daily on BBS. As we reported earlier BBS are acting as grape vine to spread buzz like ‘Fake Tiger Scam‘ & ‘Nail House‘.
  • Did you meet JingJing & Chacha ? They are Chinas virtual cops . Internet censorship is very common in China but 85% of Chinese Citizens approve Internet Censorship .
  • Why Online ad market in China is HOT ? Check out the report for latest stat on Chinese Internet players earning from online ads & per capita Ad spent .
  • Finally if you are keenly watching the global platform war , this report includes the state of Chinese Internet players affinity towards OpenSocial.

We would wait for your feedback & comments on the report. YOU CAN DOWNLOAD THE PPT HERE!

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71 Responses

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  3. Safari Tanzania Says:

    Very interesting report, do you have any existing or have any plans to create a similar report on Africa or any of its countries?

  4. Urdu Says:

    I think this information is useful for so many people at my office. I will save it for them.

  5. safaris in tanzania Says:

    It is my hope that sooner or later we will host the Olympics games in Africa like World cup South Africa 2010

  6. Monical Crater Says:

    This technology sounds a great great,handbook online may surely simplify work for all internet users.My work is online and i would love to have a copy.Thanks for the information.

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  12. Richard Mwangi Says:

    This was recommended by some clients that stayed at our camp (Rhino Tourist Camp) at the Masai Mara in Kenya. Very interesting blog. The chinese market is really HUGE and one our company is trying to understand.
    Thanks for these figures. Could you please update the figures if they have changed?

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