Internet trends: marketing research & predictions

TrendsSpotting Handbook Of Online China

August 8th, 2008 by

Nin Hao !

In the spirit of drilling down the dynamics of the Internet in China , We have published a data filled , action packed slideshow “Handbook of Online China” on the eve of Beijing Olympics inauguration . The report focus on three key themes – China as an online leader , China Insider – the competitive landscape in Search , IM & Web 2.0 & Business in Online China – that are essentially key indicators of the ongoing development of the dynamic Internet market in China.

The report is unique of its kind .Whether you are an online china observer , analyst or investor , we are sure you will find the slideshow really handy. Our summary follows :

  • China is the largest market for Internet users (253 MM as of June 2008) despite the fact that only 19.1% of the country’s population is online.The rapid growth in Internet usage can be estimated from the fact that around half of Top 20 trafficked Asia Pacific sites are in China.
  • Chinese Internet is for Virtual Fun. Chinese are much addicted to Internet than their US counterparts.
  • Local players outperforms western players.Tencent’s QQ leads the IM market with whopping 78% market share. Google has mere 25% market share in Chinese search market.
  • China ranks above daily Global average across all social media . More than one third of Chinese netizens spend 1-3 hours daily on BBS. As we reported earlier BBS are acting as grape vine to spread buzz like ‘Fake Tiger Scam‘ & ‘Nail House‘.
  • Did you meet JingJing & Chacha ? They are Chinas virtual cops . Internet censorship is very common in China but 85% of Chinese Citizens approve Internet Censorship .
  • Why Online ad market in China is HOT ? Check out the report for latest stat on Chinese Internet players earning from online ads & per capita Ad spent .
  • Finally if you are keenly watching the global platform war , this report includes the state of Chinese Internet players affinity towards OpenSocial.

We would wait for your feedback & comments on the report. YOU CAN DOWNLOAD THE PPT HERE!

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71 Responses

  1. Roy Says:

    Hi, please send me a copy, thanks!

  2. Jason Says:

    Thanks for sharing

  3. Greg Says:

    Great work! Could you please send me a copy?

  4. Peter Justason Says:

    Very interesting. Please send me a copy.

  5. Nicolas Says:

    It’s impressive!
    I would be really interested in receiving a copy of this slideshow.
    Great job.

  6. xuanyuan haojie Says:

    Hi, Thanks for this nice report!
    Please send me a copy.

  7. Naev Says:

    Hi, Good note. Please send me a copy

  8. Anna Storrs Says:

    Hi – please could you send me a copy too? Many thanks!

  9. Natalie Says:

    This is a really interesting and informative report on Internet use in China. It’s definitely worth taking a closer look at such trends in China, as the country’s presence rises in the global economy. Thanks for sharing all this great data!

  10. davushi Says:

    Great job. I would like a copy for my reference.

  11. aristo Says:

    Woww…nice work..Can ya please send me a copy as well??..


  12. Computing Tips Says:

    No doubts China has a great future in online word

  13. dean collins Says:

    Apart from one slide there wasn’t much about mobile internet consumption, can you share traffic volumes for mobile websites?

    Or what is the average arpu for unlimited mobile internet access in China at the moment?

    Also do you know of any Chinese based mobile analytics providers?

    I work for Amethon Mobile Analytics and although we’ve had a few enquiries from China based customers (no sales yet) we’ve never actually heard about any home grown mobile analytics applications – do you know of any?

    Dean Collins

  14. Thom Says:

    Thanks for the great presentation. Really nice organization of some really key facts and trends. Can you please send a copy – several of my classmates in my MBA program would find this data interesting.

  15. chirag Says:

    hi this is really good stuff. could you please mail me a copy. it would be great help in my mba class.

  16. ajay Says:

    it is really eye opener. would you pls send me a copy of this report. i’ld be thankful to you.

  17. Kai Says:

    Please send me a copy!

  18. Karri Says:

    Please send me a copy. Thanks!

  19. Pedro Guia Says:

    Good morning,

    Congratulations for this good presentation. Would you please be so kind to send me a copy?

    Thank you in advance!


  20. SUKI MA Says:

    Great job. I would like a copy for my reference.

  21. alex Says:

    It would be great if you could send me a copy!

    Xiexie Ni!

  22. some1 beijing china Says:

    pls send me a copy

  23. Hermann Says:

    Great JOb. PLease mail me a copy.
    THnaks, Herm

  24. Jon Says:

    Great work. Can you please email me a copy? Thank you.

  25. Josh Says:

    Please send me a copy. Thank you.

  26. Alex Yuen Says:

    Interesting findings! Cld you send me copy pls? Thank you

  27. BJ Says:

    Excellent presentation – can you please send me a copy?



  28. Anoop Manghat Says:

    Could I please have a copy of the presentation? Thanks

  29. Eddie Choi Says:

    Awesome! Thanks for compiling this comprehensive piece. Can I have one copy? Thanks. Appreciated.

  30. Paul Says:

    Great slides! Could I get a copy? Thanks!

  31. David Chu Says:

    Hi, these are good and informative slides. Can you email me a copy? thanks

  32. michael Says:

    please send a copy, thanks

  33. DrD Says:

    Great Job! Could you please send me a copy?


  34. john Says:

    Great work! Can you please email me a copy? Thank you.

  35. Ranjeet Says:

    Hi Apurba.

    Nice presentation.

    Can you please send me a copy ?

    Thank you

  36. lisa Says:

    great stuff! would you mind sending me a copy?


  37. matthias Says:

    Great slides! Could I get a copy? THNX!

  38. david Says:

    Interesting presentation, can you please send me a copy?


  39. Chris Says:

    Hi there! Thanks for the report – can you send me a copy please? Thanks! -Chris

  40. Bruce Says:

    Great presentation, would you please send me a copy? Thank you.

  41. Gaurav Mishra Says:

    I’m doing research on social media usage in BRIC countries and this is the single most useful report on web usage in China I have found so far. It will be great to get a copy of the report. I have put your blog in my list of must read blogs and I’m hoping to get to know the two of you better over time.

  42. Jay Jeong Says:

    Thank you very much for this wonderful presentation.

    I was wondering if I can obtain a copy of it as it will do wonders on better understanding the Internet market in China, and Asia in General.

    Many Thanks

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  44. Yale Says:

    Excellent one …can i get one copy ?

  45. liang Says:

    You’ve done awesome,would it be possible for you to send me a copy? it is very nice for our class… thanks a lot!!!

  46. Jinqiu Says:

    Hi, excellent! Can I have a copy please? This would be quite helpful for my work, thanks.

  47. Cass Says:

    great presentation!!! pls send me a copy =)

  48. xian Says:

    please send me a copy of this…

  49. Oliver Says:

    a very good piece of work! Like to request a copy please. Thanks

  50. jin Says:

    very useful

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  53. Safari Tanzania Says:

    Very interesting report, do you have any existing or have any plans to create a similar report on Africa or any of its countries?

  54. Urdu Says:

    I think this information is useful for so many people at my office. I will save it for them.

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    It is my hope that sooner or later we will host the Olympics games in Africa like World cup South Africa 2010

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    This technology sounds a great great,handbook online may surely simplify work for all internet users.My work is online and i would love to have a copy.Thanks for the information.

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  62. Richard Mwangi Says:

    This was recommended by some clients that stayed at our camp (Rhino Tourist Camp) at the Masai Mara in Kenya. Very interesting blog. The chinese market is really HUGE and one our company is trying to understand.
    Thanks for these figures. Could you please update the figures if they have changed?

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