Internet trends: marketing research & predictions

“Trends and Innovations in Mobile Accessories” Research Report

February 1st, 2012 by

We are happy to announce the release of a new TrendsSpotting research report  uncovering  major  trends  in  Mobile  Accessories.
Based  on  exploration  of  over  2000  new  accessories  released  since  2011  +   CES  2012  and  a  market  analysis  of  major  market  trends  characterizing  this   growing  market, TrendsSpotting  has  identified  about  150  recently  released   products  that  reflect  new  emerging  trends  in  mobile  accessories.
The  innovations  analyzed  in  this  report  are  profiled  according  to  Product   Categories  (Protection,  Power,  Entertainment,  Smart  Solutions),  User   Experience  Categories,  Marketing  and  Consumer  Trends.

Major findings:

1. The  largest  shift  in  the  mobile  accessories  market  identified  by   TrendsSpotting   is   no   doubtfully   marked   by   intelligent   capabilities  made  available  with  mobile  apps.

The  mobile  accessories  market  has  changed  dramatically  during  the  last  12   months,  since  consumers  have  largely  adopted  smartphones,  and  apps  download  has  become  a  popular  behavior.  It  is  no  longer  a  market  of  cases   and  skins  but  of  smart  devices  supported  by  intelligent  apps.     With  the  increased  use  of  mobile  apps , new  opportunities  lie  for   hardware  accessories  that  complement  the  mobile  device.  Mobile  accessories   can  now  provide  smart  solutions  that  were  not  available  before:  location   tracking,  sensors  and  monitoring  devices  are  put  together  to  allow  smarter   management  systems  for  homes,  transportation,  fitness  and  health  care.

2. Protection:  The  high  value  of  the  smartphone  device  (compared  to  feature   phones)  makes  it  rational  for  consumers  to  invest  in  its  protection.   As  competition  in  this  market  strengthens,  case  makers  understand  they  need   to  provide  more  advanced  solutions  (such  as  charging  capabilities  and   storage),  as  part  of  the  case.

3. Charging:  With  phones  following  the  consumer  everywhere,  we  see  a  large   variety  of  charging  solutions:  from  simultaneous  charging  and  battery  boosts  to  wireless  charging  and  alternative  power  sources, consumers  can  now  make  sure  they  will  never  be  disconnected.

4. Entertainment:  In the last year we have witnessed  a  growing  trend  of  mobile   accessories  that  enhances  the  capabilities  of  smartphones: its  visual  and   audio  features  are  upgraded  to  provide  a  more  developed  entertainment   device,  used  mostly  for  games  and  music.  With  upgrading  such  capabilities, the  smartphone  becomes  the  center  of  entertainment  in  homes  and  on  the  go.

The report “Trends  and  Innovations  in  Mobile  Accessories” can assist mobile  companies  in  their  search  for  emerging  trends,  competitive advantages, market opportunities, inspirations for new  product  development,  partnerships,  design  requirements,   and  can  provide  updated  comprehensive  market  knowledge.

The  report  is  presented  in  100-­designed  PPT   slides,  which  include  product   images,  names  of  brands  and  companies,  and  current  consumer  prices. At  the  end  of  the  report  you  can  find  the  latest  market  trends  analysis.  This   includes:

Market  Trends  Review -­  solutions  and  major  players

Mobile  Accessories -­  market  statistics

Mobile  Market  Statistics -­  smartphone  handsets,  wireless  charging,   application  download,  mobile  health.

Major trends analyzed  in this report:

Consumer and design trends
: Traditionalism, Hands free, Wearable devices, Storage, Soft and stiff materials, Fashion, Universal solutions, “On the go”, Wireless, multifunctional, daily tasks and activities monitoring, and more.

User experience trends: Upgrade, Self expression, Effortlessness, Optimization, Lifestyle.

Products and Markets
: Batteries, Cables, Cases, Games and toys, Stands, Mobile Apps, Mobile health and fitness, Monitoring devices, Music,  Photography and cameras.

Some of the companies / brands reviewed: AppToyz, AstroGaming, Asus, Bling my Thing, Blue Lounge, Braven, CaseInity, Case-Mate, Cobra, Dolce & Gabbana, Energizer, Gotality, Griffin Technology, Hasbro, HTC, ID America, Idapt, Incase, Incipio, Innergie, Innovez, Iwave, Jawbone, Just Mobile, Kensington, Kingston, Logitech, Louis Vuitton , Martin Margiela, Miniwiz, Mizco, Mophie, Motorola, myFC, Nokia, Onlive, Orbotix, Oregon Scientific, Otterbox, Parrot, Panasonic, Philips ,Polar, Powermat, PowerSkin, Quirky, Sanyo, Skunk Juice, Sol, Sony, Speck, Technocel, Third Rail Mobility, Twelve South, Uncommon, WowWee, Zagg.

Click here for more information on the report + purchase details.

Enjoy this sample slides report:

View more presentations from TrendsSpotting

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Trends and Innovations in Mobile Accessories

January 11th, 2012 by

big mobile acc14.7.12 Trends and Innovations in Mobile Accessories

Based on exploration of over 2000 new accessories released since 2011 (+CES 2012) and a market analysis of major market trends characterizing this growing market of mobile accessories– TrendsSpotting Trends Research company has identified about 150 recent released products that can reflect new emerging trends in mobile accessories.
The report analyzes the major consumer trends and design characteristics represented by the product innovations.
TrendsSpotting has profiled the market according to 4 categories: Protective solutions, Charging solutions, Entertainment and Smart solutions integrating apps with hardware.
The innovations explored in this new report “Trends and Innovations in Mobile Accessories” are each profiled according to Product Categories and their subcategories, Consumer Trends Classification and User Experience Classifications.
At the end of the report you can find Market Research Review (major players, market statistics), Consumer & Design Trend review.

The report is presented in 100-designed PPT slides illustrating the major trends. Each trend’s slide includes product images, names of brands and companies, and current consumer prices.

Major trends analyzed  in this report:

Consumer and design trends
: Traditionalism, Hands free, Wearable devices, Storage, Soft and stiff materials, Fashion, Universal solutions, “On the go”, Wireless, multifunctional, daily tasks and activities monitoring, and more.

User experience trends: Upgrade, Self expression, Effortlessness, Optimization, Lifestyle.

Some of the companies / brands reviewed: AppToyz, AstroGaming, Asus, Bling my Thing, Blue Lounge, Braven, CaseInity, Case-Mate, Cobra, Dolce & Gabbana, Energizer, Griffin Technology, HTC, ID America, Idapt, Incase, Incipio, Innergie, Innovez, Iwave, Jawbone, Just Mobile, Kensington, Kingston, Logitech, Louis Vuitton , Martin Margiela, Miniwiz, Mizco, Mophie, Motorola, myFC, Nokia, Onlive, Orbotix, Oregon Scientific, Otterbox, Parrot, Panasonic, Philips ,Powermat, PowerSkin, Quirky, Sanyo, Skunk Juice, Sol, Sony, Speck, Technocel, Third Rail Mobility, Twelve South, Uncommon, WowWee, Zagg.

The report “Trends and Innovation in Mobile Accessories” can assist mobile companies in their search for emerging trends, competitive advantages, new product developments, partnerships, design requirements, and can provide an updated comprehensive market knowledge.

new table of contents2 Trends and Innovations in Mobile Accessories

You are welcome to contact us here for more information on this report.

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5 points marketers should remember about Twitter’s effectiveness

December 16th, 2010 by

Recent Twitter statistics presented by Pew Internet came with some surprise in the new media. The survey revealed that only 8 percent of American internet users are using Twitter. Pew’s findings are actually in one hand with other research findings as Edison Research survey (1,753 respondents) which reported that while 87% of the American know about the service, just 7% of Americans actually use Twitter.

Though the low penetration rate may lead to some disappointment – here are five points marketers must not forget about Twitter:

1. Twitter attracts most relevant target groups:

In the same Pew survey (November 2010) usage of Twitter among sought after groups are significantly higher than the average statistics: Twitter is used by 14% of internet users aged 18 to 29 and 11% of urban internet users.

2. Twitter is a strong sales promotional tool

Survey by Chadwick Martin Bailey and iModerate Research Technologies (March 2010) found that 79% of Twitter followers (versus 60% of Facebook fans) are more likely to recommend brands since becoming a fan or follower. Moreover, 67% of Twitter followers (versus 51% of Facebook fans) are more likely to buy the brands they follow or are a fan of. Similarly, in a research conducted by Comscore (Q2 2010) 36% of Twitter users reported that they use the service mainly to find sales and product reviews.

3. Twitter generates more click-throughs and leads

Marketing firm SocialTwist analyzed more than one million links on Facebook and Twiiter  platforms. The researchers found that Facebook’s shared links average only 3 clicks, while Twitter’s embedded tweets generate 19 clicks.

In another study among business-to-consumer small and medium-sized companies, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.

4. Twitter users are most active in spreading information:

According to ExactTarget’s survey, daily Twitter users are about three times as likely as internet users on average to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and nearly six times as likely to upload articles. If you need effective marketing – Twitter users will help you do your job.

5. Twitter as a crisis management tool:

In a recent report by Cisco, the company (who is not only a service user but has also initiated its own social media monitoring platform) concludes that
“Twitter provides a means of communication between our employees and their peers, clients, customers and potential customers. We have learned in the broader landscape how Twitter is effective in crisis, able to reach many people in a short amount of time. It is also effective for information gathering, polling and for vetting information”

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5 predictions for socio-location recommendation behavior

September 10th, 2010 by

Google (and Yahoo) brought opportunities to the online retail. Location Based Services will bring promising opportunities to offline shopping.

Much has been said about recommendation sites and smart engines as Pandora, Netflix, Amazon and Google.
Looking back at the last ten years – recommendation engines started with item comparison. Personalized engines were then developed and offered suggestions (predictions) based on users past behavior, claimed preferences, or computer pre-defined identification systems.

When social parameters were added – users were exposed to other decisions made by anonymous shoppers (or popular search results).

Today, when social interactions are mainstream, and technology (smartphones adoption continue to rise ) enables location based services, we get new dimensions added to the equation.

According to the Social Comparison Theory people are especially prone to compare themselves to people they view as similar to them. Research has also shown a strong link between social comparison and peer communication about consumption.
Given a location system added to the social knowledge – users are exposed to practical and immediate choices.
Having a direct knowledge on friends buying decisions in times relevant to decision making will certainly influence decision making process. Acknowledging that, Facebook has established Places.

What will social networks and location based recommendations add to this eco-system of recommendation sites?

Following the entrance of location based networks as Foursquare and Gowalla, we have prepared a list of predictions and highlights for future research:

Prediction 1.
Multiple based recommendations might bring to consumer confusion:
Issues to be tested:
1. Will people be able to differentiate between location based recommendation (just because you are here) to a different recommendation type (their pass behavior for instance)?
2. Will people want to learn how to differentiate between parameters which influence their decision?
3. Assuming this given choice – will people really put efforts to chose their preferred recommendation parameter in real time?

Prediction 2:
Location will improve personal voting behavior if it will be connected to real benefits.
Issues to be tested:
What benefits will influence personal voting behavior? (checkout discounts, product giveaways etc) and what will be the preferred form of benefits (first to come, coupons, accumulate loyalty ..)

Prediction 3:
Social presence (quantity: amount of friends / people) will count as quality.
To be tested:

1. Assuming many of ones friends visited a place or purchased a product – would this replace reading their reviews?
2. Are all friends come equal? Will people differentiate between friends (work friends. network friends) as the reliable source of influence?

Prediction 4:
Offline offerings will be more dominant than online offerings with LBS entering the decision making process:

Entertainment (restaurants and bars, events) and offerings made by physical stores will lead the local revolution.
Issues to be tested:
What offline industry sectors will better fit the local recommendation behavior (entertainment? fashion? electronics?)

Prediction 5:
With LBS, local cultures will define consumer behavior.

Consumer learning will shift from demographics (traditional behavior) and digital networking (global influence) to local communities.

To learn more on experimental marketing activities of brands using socio-location  incentives- follow the reviews made by Click, Read Write Web and ABI Research.

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Indian Online Women and Moms: Research Review by TrendsSpotting

July 19th, 2010 by

In this presentation we review online Indian women as they  become a major player in the Indian Online arena.

Recent research indicate that a third of young online women in India are active users. Moreover, Indian mothers can be considered a worthy target online:
1- Indian Online moms see the internet as a vital communication and information tool.
2- They spend more time on the web compared to all other media
3- They are highly engaged in all internet related behaviors (search, read newspapers, listen to music, watch TV)
4- Many of them share experiences on brands and purchases online.

Previous report on Online India: TrendsSpotting’s Handbook of Online India.

Previous presentation on Digital Women:”What it takes to be a digital women

Enjoy!

Indian Online Women and Moms: Research Review by TrendsSpotting
View more presentations from TrendsSpotting.

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Eight Insightful Twitter Search Queries

June 29th, 2010 by

Social media conversations can reflect peoples’ attitudes, needs, desires and intentions. The challenge is to listen wisely and use market research skills to “ask” the right questions.

When you wish to follow perceptions and intents keep in mind that you will need to follow day to day jargon, and that the conversations traced are typical to the specific social network you are searching at.

Currently, I find that there is no tool as Twitter to extract such knowledge and map real time reflection of peoples minds.

While conducting many social media research projects, I have collected some insightful search queries, useful for marketers and to those who wish to keep track on perceptions and shared interests.

I have divided eight social media queries to the following three categories:

1. Needs and desires

2. Attitudes toward brands

3. Buying intentions

Most of the examples presented here are global, but as you can now search Twitter conversations within specific locations (you can simply choose distance from a desired location and trace locations by coordinates), some of the conversations were generated in the New York area and by that reflect a specific demographic community.

 Eight Insightful Twitter Search Queries

Continue reading Eight Insightful Twitter Search Queries

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2010 Influencers Predictions

March 26th, 2010 by

influencers 2010 predictions 2010 Influencers Predictions

TrendsSpotting Market Research has completed the release of the “2010 Influencers Series: Trend predictions in 140 characters”. We have followed major trends in six of the most promising categories to dominate the web this year: Social media | Consumer Trends | Tech and IT | Online Marketing | Video | Mobile.

In this series we featured the predictions of digital and marketing experts on the big changes awaiting us.
By adopting the “tweet style” format (limited to 140 characters), we were able to provide our readers with a more focused image of the predicted trends. Many of those trends were actually re-tweeted individually.

Cross Dominating Trends for 2010:

Reviewing the trends across the different categories, 2010 will be a year in which data will be placed in clouds. Increase use of smartphones will lead to new users habits dominated by local information, providing a new exciting (and at the same time – terrifying) bridge between the “real” and the “virtual”. Apps will continue to be hot as consumer goods. Netbooks will be replaced by cheaper notebooks and smartphones. Video (together with 3D and games) will take bigger steps in replacing traditional Television as the main entertainment platform.

There are smart advertising solutions in all the above channels, ready for brands to experiment, measure and retain better ROI. Expect those who dare to put aside ROI – to enjoy an innovative brand image that can last and overcome competition.

Consumers at large, have adopted new expectations from brands and from themselves as shoppers. They are much more aware (price, health, value) and skeptical. At the same time – they aren’t sacrificing any technological advancement.

Presented here are the full six presentation reports:

Final words:

Hats off to the experts who participated and submitted their insightful prediction tweets. We also wish to thank all of you that helped us create the buzz for the reports.

By now, the reports have received over 70,000 views on Slideshare.net alone, not including the news mention at the New York Times / Read Write Web, Mashable, eXaminer, and the many of the blogs’ reviews, tweets and Facebook’s notes.

Personal remarks:

I find it a challenging experiment, to influence by spreading the trends.
As a Social Psychologist with an advertising background, I realize that the very act of predicting trends, can influence how trends actually catch on. In any case, it will be an exciting year if all the expectations we’ve covered will come true.

Enjoy,
Dr. Taly Weiss and The TrendsSpotting Team.

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Digital Early Adopters: What has changed?

March 25th, 2010 by

diigital early adopters adage Digital Early Adopters: What has changed?

I was recently interviewed by Laura Rich, a digital media reporter, for an Advertising Age paper: Shiny New Things: What Digital Adopters Want, How to Reach Them and Why Every Marketer Should Pay Attention.

I recommend that you read the article as it presents many new angles and insights provided by professional researchers, marketers and early adopters (as Bill Tancer from Hitwise, Steve Rubel from Edelman, Robert Scoble, and many more).

I wish to further develop some of the points I suggested in the article:

Digital Adopters: what has changed?

Following the adoption of technologies in many consumer domains, a shift can be observed in the last few years in the segmentation and characteristics of early adopters. I tend to attribute this change to the wide and global adoption of the internet.
Technology is no longer the domain of a small minority of young male experimenters (previously known as “geeks”). It is now one of the main communication and business channels available. Consumers are no longer passive to new technology, but are fast learning – active producers.

Here are some evidences to the shift in the concept of early adopters:

  • Gender differences are weaker than ever: Women are embracing new technologies.
  • Adoption rates have shortened: from decades to years, from years to months (Facebook, iPhone).
  • Social behavior and technology advancementare well combined: The first smartphone users are first to adopt social networks (Facebook, Twitter), to experiment with apps, to view TV via internet / mobile. (see PEW survey: 39% of internet users with 4+  internet-connected devices use Twitter) and next to use location based solutions.

The power of early adopters:

In the last five years, early adopters have received a stage to influence others. Social Media gave them the screen power.
Early social media users have grown to be the main influencers, and their influence is far beyond technology. They have become the new celebrities. As part of their positioning, they are expected to act as early adopters, much the same as celebrities are needed to keep updated with fashion.

What should marketers consider when marketing to early adopters?

Early adopters are physically easier to reach but now much harder to “buy”. Most of the brands (and Apple is one big exception) have lost their attractiveness. Brands that can provide early adopters a good reason why – will have a chance to influence. It’s all about proven value.

If early users will find your product handy – they will be willing to spread it. Otherwise – they will not hesitate to share their real thoughts.
I suggest you will follow one of the first Coca Cola initiatives in the social media domain. They choose Brazil as their beta site and sent bloggers a free gift. We named it “Rent a blog strategy” which obviously failed…

Marketers definitely need to learn and understand the new social norms shared by early adopters.

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Summary: TrendsSpotting 2010 Influencers Series: Trend Predictions in 140 Characters

January 20th, 2010 by

influencers 2010 predictions Summary: TrendsSpotting 2010 Influencers Series: Trend Predictions in 140 Characters

TrendsSpotting Market Research has completed the release of the “2010 Influencers Series: Trend predictions in 140 characters”. We have followed major trends in six of the most promising categories to dominate the web this year: Social media | Consumer Trends | Tech and IT | Online Marketing | Video | Mobile.

In this series we featured the predictions of digital and marketing experts on the big changes awaiting us.
By adopting the “tweet style” format (limited to 140 characters), we were able to provide our readers with a more focused image of the predicted trends. Many of those trends were actually re-tweeted individually.

Cross Dominating Trends for 2010:

Reviewing the trends across the different categories, 2010 will be a year in which data will be placed in clouds. Increase use of smartphones will lead to new users habits dominated by local information, providing a new exciting (and at the same time – terrifying) bridge between the “real” and the “virtual”. Apps will continue to be hot as consumer goods. Netbooks will be replaced by cheaper notebooks and smartphones. Video (together with 3D and games) will take bigger steps in replacing traditional Television as the main entertainment platform.

There are smart advertising solutions in all the above channels, ready for brands to experiment, measure and retain better ROI. Expect those who dare to put aside ROI – to enjoy an innovative brand image that can last and overcome competition.

Consumers at large, have adopted new expectations from brands and from themselves as shoppers. They are much more aware (price, health, value) and skeptical. At the same time – they aren’t sacrificing any technological advancement.

Final words:

Hats off to the experts who participated and submitted their insightful prediction tweets. We also wish to thank all of you that helped us create the buzz for the reports.

By now, we have enjoyed over 40,000 views on Slideshare.net alone, not including the news mention at the New York Times / RWW, Mashable, eXaminer, and the many of the blogs’ reviews, tweets and Facebook’s notes.

@2010 Social Media

@2010 Consumer Trends.

@2010 Tech and IT.

@2010 Online Marketing.

@2010 Online Video.

@2010 Mobile

Personal remarks:

I find it a challenging experiment, to influence by spreading the trends.
As a Social Psychologist with an advertising background, I realize that the very act of predicting trends, can influence how trends actually catch on. In any case, it will be an exciting year if all the expectations we’ve covered will come true.
Taly Weiss and The TrendsSpotting Team.

Continue following us here and @trendsspotting.

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The “unfriend” Social Cycle: Social Networks Behavior Patterns

November 18th, 2009 by and

 The unfriend Social Cycle: Social Networks Behavior Patterns

The New Oxford American Dictionary has chosen ‘unfriend’ as its word of the year. To ‘unfriend’ means to remove someone from your friend list on a social network like Facebook or MySpace (and we extend that to a similar pattern of “unfollow”  in Twitter). “Defriend” came in as a  close rival, but unfriend takes it one step further by employing a more active and abnormal “verb sense” of the word ‘friend.’

Earlier we had stated some of the facts on Social networks:

  • An average Facebook user has 120 friend. In general he/she general trades emails or responds to the postings of only 7 closets friends. The actual number of individuals that represents his social “core network” with whom individuals “can discuss important matters”, numbers only 3 for Americans (more here).
  • Unfriending is not uncool. Success of Burger Kings Whooper application brought some evidences to the fact that its not a cardinal sin to exchange your 10 Facebook friends for a free Burger-King whooper. Within a week after its launch 82,000 people bartered over 230,000 friendships on Facebook for a whopper, till Facebook banned the app on its platform.

Read Write Web debated on that choice:

Richard MacManus thinks it’s an odd choice:

“I think that’s an odd choice for word of the year, as all the trends indicate there has been more social networking activity this past year – not less, as ‘unfriend’ implies. Facebook and Twitter have both rocketed in popularity in 2009. I’d suggest that more people have left MySpace and migrated to Facebook, than unfriended people on Facebook”.

Marshall Kirkpatrick claims:

” “unfriend” is a very appropriate word for the year as it fits with the way people are becoming more sophisticated in their social networking. People are deciding to do some editing of the friends lists they rushed naively into”.

Marshall also points to the fact that seven out of the top ten searches performed on the Facebook Help Center page are about getting rid of your own social network profiles or deleting your friends.

Our take :

Unfriend (as well as Defriend) as WOTY simply shows just how deeply social networks have infiltrated our lives. As we continue to embrace living in a highly connected digital world, we also learn to how to manage and take control of it.

In the current social – digital cycle -  people still extend the number of people they are in contact with. The average number of friends users have in Facebook is still growing (120 reported  March 2009 - < 130 reported today). While the tendency to accept friendship is still a social norm in social networks – people became overwhelmed by the number of interactions they are exposed to. This brought to the unfriend behavior. We believe that as social networks will be more mature – the number of friends will finally stabilize. The stabilization process involves more control and thus much less friendship acceptance to begin with.  The growing usage and cultural importance of ‘unfriend’ possibly indicates how social networks in the coming years will be more closed and meaningful.

And for the brands in Social media the time remains ever more challenging. With 40% of the users ‘friended’ a brand on Facebook and 25% on Twitter ,’unfriending’ implies a loss of equity.

Check out the other finalist by category.

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