The purpose of TrendsSpotting’s Business Innovation Report is to provide a deep understanding of innovation and its business potential. We will focus on innovation outcomes in terms of performance and present empirical findings linking innovation to business success. We introduce basic definitions of innovation, explore the most common forms of innovation (adding examples and case studies) and discuss disruptive innovation. We identify key innovation strategies developed and tested in academic and business research. We glance into rankings of the most innovative companies to learn on their performance and growth potential. Finally we will study how companies measure innovation and what parameters are critical for them to follow. At the end of the report, we have compiled an insightful “take away” and present extensive case study summarizing key innovation aspects in innovation implementation.
The 140 page PPT report is targeted at innovation stakeholders aiming to promote innovation efforts linked to business success & growth.
Keywords: • Product innovation • Process innovation • Marketing innovation • Organizational innovation • Case studies • Innovation Business Models • Innovation Value Chain • Open Innovation • Innovation Performance • Innovation Strategy • Innovator’s dilemma • Disruptive innovation • Investment behavior • Innovation intentions • Innovation and R&D • Innovation success • Innovation ranking • Innovation challenges • Innovation metrics
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New! TrendsSpotting Innovation Reports
TrendsSpotting has complied two Innovation Research Reports exploring theories, models and practical implementation of innovation in business settings and inside the organization.
1. Business Innovation Report: Innovation Strategy, Performance and Measurement
2. Organizational Innovation Report:: Implementing innovation in organizations