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Internet trends: marketing research & predictions

What are online videos for?

July 21st, 2008 by

I want to present two interesting discussions over online videos:

1. Online video search is dominated by music:

Matt Pace, analyst at Compete points out that Youtube searches can be attributed mostly to music: “28 of the top 40 terms searched on YouTube in June related to either a musician (if you can call some that) or a song title”

top_search_youtube.gif

2.

New frontiers in online video: Online video as a shopping channel for new vehicles:


Google study reported at Clickz shows that searches for specific vehicle brand names coupled with the term “video” have risen 237 percent over the past year (In March 2008, 240,000 such searches occurred on major search engines). Moreover, the research revealed that 41% of shoppers in the market for a new vehicle viewed video on YouTube prior to purchase.
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More on online video? Users stats, YouTube’s influence on purchase decisions (2007)

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3 Responses

  1. stetoscope Says:

    Thanks, that is interesting. It could be interesting to compare to see if differences appear with other video site like dailymotion. It would show how a community can impact a social website..

  2. aviv Says:

    its a known fact that alot of people are just listening to music through youtube as thier main channel for music

  3. Moto Allegro Osobowe Says:

    Very good written story. It will be supportive to anyone who usess it, as well as me. Keep doing what you are doing – for sure i will check out more posts.

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