Online video is a mainstream media with significant social and viral spreading power: US survey
Pew Internet has reported a US survey dedicated to online video consumption.
The results indicate that online video can now be considered a mainstream media: 57% of online adults have used the internet to watch or download video, 19% do so on a typical day. 76% of internet users age 18-29 watch or download video online (see table 1 for profiles).
- Sharing videos is a very common behavior (table 2): More than half of online video viewers share links with others (57% of internet users, 67% young adults), many users watch videos in the company of others (57% of internet users, 73% young adults).
- Preferences:
- News video is the most popular category for everyone except young adults who prefer comedy content (graph 1).
- Professional videos are preferred to amateur productions online (62%, 19% accordingly). This difference is minimized with young adults (51%, 30% accordingly).
- YouTube (see graph 2) is by far the number 1 video site (27% of internet users, 49% young adults).
- Business potential: similar to the Forrester report – paying for video viewing is still uncommon (7% of users, 10% among young adults, see table 2).
- Advertisers potential: 13% of internet users admit watching or downloading commercial videos online (22% among young adults).
more research:
comScore‘s May 2007 findings present even stronger indicators for the video as a mainsream media:
- 74% of U.S. Internet users streamed video online.
- Online viewers watched an average of 158 minutes of streaming video per streamer.
- The average video stream duration was 2.5 minutes.
- 35% of U.S. Internet users streamed video on YouTube.com.
- The average online video viewer consumed 63 video streams, or more than two per day.
All good reasons to switch your advertising budget from TV to the internet TV.
Pew Internet – Methodology:
The results in this Pew Internet report are based on data from telephone interviews conducted by Princeton Survey Research Associates between February 15 to March 7 2007, among a sample of 2,200 US adults, 18 and older. For results based on internet users (n=1,492) the margin of sampling error is plus or minus 3 percentage points.
table 1: users profiles
table 2: users video activities
graph 1: users content preferences
graph 2: online video sites
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August 30th, 2007 at 9:18 pm
[…] Online video is a mainstream media with significant social and viral spreading power: US survey The results indicate that online video can now be considered a mainstream media: 57% of online adults have used the internet to watch or download video, 19% do so on a typical day. 76% of internet users age 18-29 watch or download video online. Keywords: video, youtube, statistics […]
February 11th, 2008 at 1:10 am
[…] Is this a real significant rise? Pew reported “better looking” results in March 2007. When 57% of online adults have claimed to use the internet to watch or download video, 19% do so on a typical day. Is it that video sharing has stopped its growing? Any other explanation? […]
July 12th, 2008 at 4:58 pm
..was just passing by.. good work
July 13th, 2008 at 2:29 pm
sto andando dire ai miei amici circa questo luogo – ? solo perfetto!
July 14th, 2008 at 11:33 am
Qui e molto lavoro fatto, ovviamente. Buon luogo
July 1st, 2015 at 6:00 am
hi this is a very good post thanks