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Internet trends: marketing research & predictions

Online video is a mainstream media with significant social and viral spreading power: US survey

August 2nd, 2007 by

Pew Internet has reported a US survey dedicated to online video consumption.

The results indicate that online video can now be considered a mainstream media: 57% of online adults have used the internet to watch or download video, 19% do so on a typical day. 76% of internet users age 18-29 watch or download video online (see table 1 for profiles).

  • Sharing videos is a very common behavior (table 2): More than half of online video viewers share links with others (57% of internet users, 67% young adults), many users watch videos in the company of others (57% of internet users, 73% young adults).
  • Preferences:
    • News video is the most popular category for everyone except young adults who prefer comedy content (graph 1).
    • Professional videos are preferred to amateur productions online (62%, 19% accordingly). This difference is minimized with young adults (51%, 30% accordingly).
    • YouTube (see graph 2) is by far the number 1 video site (27% of internet users, 49% young adults).
  • Business potential: similar to the Forrester report – paying for video viewing is still uncommon (7% of users, 10% among young adults, see table 2). 
  • Advertisers potential: 13% of internet users admit watching or downloading commercial videos online (22% among young adults). 

more research:

comScore‘s May 2007 findings present even stronger indicators for the video as a mainsream media:

  • 74% of U.S. Internet users streamed video online.
  • Online viewers watched an average of 158 minutes of streaming video per streamer.
  • The average video stream duration was 2.5 minutes.
  • 35% of U.S. Internet users streamed video on YouTube.com.
  • The average online video viewer consumed 63 video streams, or more than two per day.

All good reasons to switch your advertising budget from TV to the internet TV.  

Pew Internet – Methodology:
The results in this Pew Internet report are based on data from telephone interviews conducted by Princeton Survey Research Associates between February 15 to March 7 2007, among a sample of 2,200 US adults, 18 and older. For results based on internet users (n=1,492) the margin of sampling error is plus or minus 3 percentage points.
 video-1.PNG

table 1: users profiles

 

 video-3.PNG

table 2: users video activities

 

video-2.PNG

graph 1: users content preferences

 

 video-4.PNG

graph 2: online video sites

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6 Responses

  1. theory.isthereason » Today’s Links: Some recent statistics on social media… Says:

    […] Online video is a mainstream media with significant social and viral spreading power: US survey The results indicate that online video can now be considered a mainstream media: 57% of online adults have used the internet to watch or download video, 19% do so on a typical day. 76% of internet users age 18-29 watch or download video online. Keywords: video, youtube, statistics […]

  2. Is visiting video sharing websites a growing habit? US survey Says:

    […] Is this a real significant rise? Pew reported “better looking” results in March 2007. When 57% of online adults have claimed to use the internet to watch or download video, 19% do so on a typical day. Is it that video sharing has stopped its growing? Any other explanation? […]

  3. mms-libero-it Says:

    ..was just passing by.. good work

  4. menu-capodanno-it Says:

    sto andando dire ai miei amici circa questo luogo – ? solo perfetto!

  5. paolo-fox-it Says:

    Qui e molto lavoro fatto, ovviamente. Buon luogo

  6. awesome Says:

    hi this is a very good post thanks

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