Is Twitter “Losing” or “Gaining”? Recent Stats
Recent analysis by RJMetrics pulled from Twitter’s API may suggest that Twitter is losing popularity:
- The average Twitter user has 27 followers, down from 42 followers in August 2009.
- Twitter is losing 20% from its July peak: The monthly rate of new user accounts is currently around 6.2 million new accounts per month (or 2-3 per second).
- A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet. Only about 17% of registered Twitter accounts sent a Tweet in December 2009, an all-time-low.
- About 80% of all Twitter users have tweeted fewer than ten times.
- In line with Nielsen’s April 09 observations (“Twitter users fail to return the following month“) – only 20% of tweeters come back to tweet in their second month.
But,
RJMetrics findings suggest a twist to the above results: cohort analysis reveals tremendous loyalty and engagement from Twitter users who stay on the system after their first week as members
1. those who do come back tweet so much that it makes up for all the people who left.
2. Users who joined more recently tweet with far greater frequency in their first few months than their 2008 counterparts.
3. With 75 million total accounts, an active user base of around 20% still leaves around 15 million highly active tweeters.
Read past research on Twitter:
- Twitter users share early adopters symptoms
- Twitter’s shopping list: most common “must buy” tweets
- Taking a stock of real time search hype
- Twitter is a masculine and centralized SN
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February 5th, 2010 at 11:48 am
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Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]
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February 7th, 2010 at 7:50 pm
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Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]
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February 7th, 2010 at 7:55 pm
Great thoughts. My question is: How many continue to use it after 1 month, 6 months? I am new to Twitter and finding some value. In Twitter it is not those who pay who play, but those who play who play…it takes time and effort.
February 7th, 2010 at 8:00 pm
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RT @TrendsSpotting Is Twitter “Losing” or “Gaining”? Recent Stats | Trendsspotting [link to post]
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February 7th, 2010 at 8:48 pm
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RT @TrendsSpotting Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]
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February 7th, 2010 at 8:49 pm
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Is Twitter “Losing” or “Gaining”? Recent Stats | Trendsspotting [link to post] #Twitter
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February 8th, 2010 at 2:54 am
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Is Twitter “Losing” or “Gaining”? (Recent Stats) [link to post] rt @jaycbee
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February 9th, 2010 at 7:05 pm
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rt @deanmeistr Is Twitter “Losing” or “Gaining”? Recent Stats (via my6sense) [link to post]
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February 9th, 2010 at 7:48 pm
Twitter Comment
Is Twitter “Losing” or “Gaining”? Recent Stats (via my6sense) [link to post]
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February 9th, 2010 at 7:49 pm
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trendsspotting blog: Is Twitter “Losing” or “Gaining”? Recent Stats #twitter [link to post]
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February 9th, 2010 at 7:50 pm
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RT @CatherinVentura rt @deanmeistr Is Twitter “Losing” or “Gaining”? Recent Stats (via my6sense) [link to post]
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February 11th, 2010 at 2:54 pm
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Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]
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February 18th, 2010 at 4:19 am
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Is Twitter “Losing” or “Gaining”? Recent Stats. #sm #measure [link to post]
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February 19th, 2010 at 10:33 am
Twitter Comment
Only 20% of tweeters come back to tweet in their second month: [link to post]
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February 19th, 2010 at 10:34 am
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RT @ideopia: Only 20% of tweeters come back to tweet in their second month: [link to post]
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February 19th, 2010 at 10:35 am
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Only 20% of tweeters come back to tweet in their second month: [link to post] | RT @belindaang @ideopia
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February 19th, 2010 at 11:51 am
Twitter Comment
80% of all Twitter users have tweeted fewer than 10x – [link to post]
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March 4th, 2010 at 11:46 am
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Is Twitter “Losing” or “Gaining”? Recent Stats:#social media[link to post]
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March 5th, 2010 at 10:26 am
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Is Twitter ?Losing? or ?Gaining?? Recent Stats | Trendsspotting [link to post] marketing business
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March 5th, 2010 at 10:42 am
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Is Twitter ?Losing? or ?Gaining?? Recent Stats | Trendsspotting [link to post] marketing
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March 18th, 2010 at 3:18 am
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40% of Twitter accounts have never sent a single Tweet + Other interesting Twitter facts [link to post]
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March 18th, 2010 at 3:21 am
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40% of Twitter accounts have never sent a single Tweet + Other interesting Twitter stats [link to post]
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January 19th, 2012 at 9:12 pm
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