Internet trends: marketing research & predictions

Is Twitter “Losing” or “Gaining”? Recent Stats

January 26th, 2010 by

Recent analysis by RJMetrics pulled from Twitter’s API may suggest that Twitter is losing popularity:

  • The average Twitter user has 27 followers, down from 42 followers in August 2009.
  • Twitter is losing 20% from its July peak: The monthly rate of new user accounts is currently around 6.2 million new accounts per month (or 2-3 per second).
  • A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet. Only about 17% of registered Twitter accounts sent a Tweet in December 2009, an all-time-low.
  • About 80% of all Twitter users have tweeted fewer than ten times.

But,

RJMetrics findings suggest a twist to the above results: cohort analysis reveals tremendous loyalty and engagement from  Twitter users who stay on the system after their first week as members

1. those who do come back tweet so much that it makes up for all the people who left.

2. Users who joined more recently tweet with far greater frequency in their first few months than their 2008 counterparts.

3. With 75 million total accounts, an active user base of around 20% still leaves around 15 million highly active tweeters.

Twitter new users1 Is Twitter Losing or Gaining? Recent Stats

Read past research on Twitter:


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23 Responses

  1. DiscoveryCG (Discovery Comm.) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]

    Posted using Chat Catcher

  2. jaycbee (Jazz Baker) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]

    Posted using Chat Catcher

  3. Jack W Bruce Says:

    Great thoughts. My question is: How many continue to use it after 1 month, 6 months? I am new to Twitter and finding some value. In Twitter it is not those who pay who play, but those who play who play…it takes time and effort.

  4. jackwbruce (Jack W Bruce Jr.) Says:

    Twitter Comment


    RT @TrendsSpotting Is Twitter “Losing” or “Gaining”? Recent Stats | Trendsspotting [link to post]

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  5. nomis_mikah (nomis_mikah) Says:

    Twitter Comment


    RT @TrendsSpotting Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]

    Posted using Chat Catcher

  6. hweytens (Hervé Weytens) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats | Trendsspotting [link to post] #Twitter

    Posted using Chat Catcher

  7. rbakercnn (R Baker) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? (Recent Stats) [link to post] rt @jaycbee

    Posted using Chat Catcher

  8. CatherinVentura (Catherine Ventura ) Says:

    Twitter Comment


    rt @deanmeistr Is Twitter “Losing” or “Gaining”? Recent Stats (via my6sense) [link to post]

    Posted using Chat Catcher

  9. cs2nd (Cornelius Smith) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats (via my6sense) [link to post]

    Posted using Chat Catcher

  10. WhispersWW (Jacqueline Le Sueur) Says:

    Twitter Comment


    trendsspotting blog: Is Twitter “Losing” or “Gaining”? Recent Stats #twitter [link to post]

    Posted using Chat Catcher

  11. socialmediafltr (Social Media Filter) Says:

    Twitter Comment


    RT @CatherinVentura rt @deanmeistr Is Twitter “Losing” or “Gaining”? Recent Stats (via my6sense) [link to post]

    Posted using Chat Catcher

  12. GLADWORKS (GLAD WORKS) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats [link to post]

    Posted using Chat Catcher

  13. Statsit (Statsit) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats. #sm #measure [link to post]

    Posted using Chat Catcher

  14. ideopia (Ideopia Tweeters) Says:

    Twitter Comment


    Only 20% of tweeters come back to tweet in their second month: [link to post]

    Posted using Chat Catcher

  15. belindaang (Belinda Ang) Says:

    Twitter Comment


    RT @ideopia: Only 20% of tweeters come back to tweet in their second month: [link to post]

    Posted using Chat Catcher

  16. pandeypunit (Punit Pandey) Says:

    Twitter Comment


    Only 20% of tweeters come back to tweet in their second month: [link to post] | RT @belindaang @ideopia

    Posted using Chat Catcher

  17. ideopia (Ideopia Tweeters) Says:

    Twitter Comment


    80% of all Twitter users have tweeted fewer than 10x – [link to post]

    Posted using Chat Catcher

  18. socialexpertnow (brian) Says:

    Twitter Comment


    Is Twitter “Losing” or “Gaining”? Recent Stats:#social media[link to post]

    Posted using Chat Catcher

  19. Sixpaww (Sixpaw) Says:

    Twitter Comment


    Is Twitter ?Losing? or ?Gaining?? Recent Stats | Trendsspotting [link to post] marketing business

    Posted using Chat Catcher

  20. Sixpaww (Sixpaw) Says:

    Twitter Comment


    Is Twitter ?Losing? or ?Gaining?? Recent Stats | Trendsspotting [link to post] marketing

    Posted using Chat Catcher

  21. ephrodisiac (Ephraim Ritikos) Says:

    Twitter Comment


    40% of Twitter accounts have never sent a single Tweet + Other interesting Twitter facts [link to post]

    Posted using Chat Catcher

  22. ephrodisiac (Ephraim Ritikos) Says:

    Twitter Comment


    40% of Twitter accounts have never sent a single Tweet + Other interesting Twitter stats [link to post]

    Posted using Chat Catcher

  23. Cheapest Car Breakdown Cover - Finding Cover Online is Easy! Says:

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