- The average Twitter user has 27 followers, down from 42 followers in August 2009.
- Twitter is losing 20% from its July peak: The monthly rate of new user accounts is currently around 6.2 million new accounts per month (or 2-3 per second).
- A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet. Only about 17% of registered Twitter accounts sent a Tweet in December 2009, an all-time-low.
- About 80% of all Twitter users have tweeted fewer than ten times.
- In line with Nielsen’s April 09 observations (“Twitter users fail to return the following month“) – only 20% of tweeters come back to tweet in their second month.
RJMetrics findings suggest a twist to the above results: cohort analysis reveals tremendous loyalty and engagement from Twitter users who stay on the system after their first week as members
1. those who do come back tweet so much that it makes up for all the people who left.
2. Users who joined more recently tweet with far greater frequency in their first few months than their 2008 counterparts.
3. With 75 million total accounts, an active user base of around 20% still leaves around 15 million highly active tweeters.
Read past research on Twitter:
- Twitter users share early adopters symptoms
- Twitter’s shopping list: most common “must buy” tweets
- Taking a stock of real time search hype
- Twitter is a masculine and centralized SN