Internet trends: marketing research & predictions

Twitter’s shopping list: most common “must buy” tweets

August 15th, 2009 by

Many of us perceive Twitter as a tool to monitor consumer behavior. As Twitter reflects the live streaming thoughts and needs of consumers – what can be more insightful for marketers than following the “must buy” products Twitter users tweet about.
We have generated a tag cloud for 24 hours cycle of tweets containing the actionable words “must have”. We have worked hard to clean irrelevant words and came up with the following shopping list:


You can see Twitter users tweet about their urge to buy tickets, books and games.  On the brands list we see:  iPhone, Ikea, Dell, Wii and iTunes. Most common products discussed are black and pink color.

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3 Responses

  1. Mark Shea Says:

    This is a provocative snapshot. This news must make IKEA delirious with joy and have Amazon marketing managers scrambling to see what they did wrong. Then I see “hootsuite” in the tag cloud….really? C’mon, really? Bigger than the word “music”? I doubt it. Maybe I am missing something. Maybe this is only a snapshot of the cloud from one perspective, maybe I’m not seeing the whole article (missed a link on my side) or maybe this is an advertisement. Can you help provide perspective on your tag cloud? Can you share your algorithm?



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