Internet trends: marketing research & predictions

“Tera Era” – Digital Technology Adoption Is On Rise

July 23rd, 2008 by

2695435175 bbf5291343 Tera Era   Digital Technology Adoption Is On Rise

Image Credit :Getty Images

A recent study conducted by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) found that US consumers of all ages have a voracious appetite for digital content. KRC Research conducted a national random telephone survey of 1,008 U.S. adults during last May. The explosive growth of content along with the rapid adoption of digital devices today is fueling the storage requirements of tomorrow – which Hitachi has dubbed as terabytes era or “Tera Era“. Consumers now are increasingly demanding for more digital storage space. The survey reports, 26% now wish they had “so much storage that it was never an issue.”

Other findings from the Survey :

  • On average, U.S. consumers now store more digital contents on their digital audio players, digital cameras, camera phones, digital video recorders (DVRs) and desktop or notebook computers. Young adults (aged 18-24) store 2,065 songs (an increase by 874 songs) on their digital devices which is far more songs than all of the other adult age categories.
    Digital Contents Avg Number Growth from 2005
    Songs 907 +134%
    Photos 924 +128%
    Movies 25 +56%
    Games 7 NA
  • Women value their digital content more than men. The survey found that half of the women who own digital devices (46%) said their data is either priceless or valuable, as opposed to 35% of men.
  • Digital photos are the most commonly stored type of content. Around 82% of consumers with digital devices reported that they digitally archive their photos, representing a 9% increase over those surveyed in 2005.
  • Around 32 % of the consumers reported storing movies, compared to 25% in 2005.
  • Adoption of digital devices is on the rise :88% Americans now own some kind of electronic device with digital storage capabilities. Camera phones and digital audio players are the biggest gainer since the 2005 study. Six in ten Americans now have a cell phone with a camera, more than doubling the level from 2005. Stats on adoption of other digital devices surveyed :
    2698480986 e7d6132883 Tera Era   Digital Technology Adoption Is On Rise
  • The average U.S. consumer now owns, on average, $1,660 worth of digital content, an increase of 46% ($525) over the $1,135 average in 2005. Furthermore, nearly 20% consider their content priceless.

Earlier Trendsspotting reported on five-year forecast for 15 consumer technologies & predicted Early Adopters Phase to decline from years to months. With the intersection of three dynamic elements – capacity, content and culture -that really seems happening.

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