Internet trends: marketing research & predictions

The Japanese – twitter romance: Japan to lead mobile twitter

April 25th, 2008 by


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Few days ago Twitter has announced its Japanese version.

Why did twitter choose Japan for its first localized version?
2007 stats show a high tendency in favor of twitter platform among Japanese users:
• In a Japanese online survey – 25% showed an interest in a Japanese version of “Twitter”.
• Tokyo – was found to be the number 1 city in the world with the most twitterers

Japanese, leading the mobile web revolution, are the ultimate group to adopt a mobile based instant platform.
As suggested in the Guardian review, Japanese are known as the “Thumb Tribe” – a tribe who, for the most part, prefer their mobile to the fixed internet. Will Japanese twitter more on the Japanese twitter version, probably yes!. But, as can be learned from the UM study, Japan might lead the way, but its other Eastern and European countries to follow and highly adopt the social media.

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One Response

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