Internet trends: marketing research & predictions

Is visiting video sharing websites a growing habit? US survey

February 11th, 2008 by


Pew Internet has published its recent US survey revealing that:

  • 48% of internet users said they had ever visited a video-sharing site such as YouTube (compared to 33% – end of 2006).
  • 15% of respondents said they had used a video-sharing site “yesterday” (compared to 8% – end of 2006).

Most dominant group of users: men, younger adults (under 30), and college graduates

Fastest growing group of users:

  • women (5% to 11% use= 120% growth),
  • ages 30 to 49 (7% to 14% use = 100% growth)
  • high school graduates (5% to 13% use = 160% growth).

Is this a real significant rise?
Pew reported “better looking” results in March 2007.
When 57% of online adults have claimed to use the internet to watch or download video, 19% do so on a typical day.
Is it that video sharing has stopped its growing? Any other explanation?

Pew survey: 2,054 American adults (age 18 and older) participated in a national phone survey conducted October-December 2007.

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