Internet trends: marketing research & predictions

Join The Conversation: Branding oneself through social networks

October 21st, 2007 by


Ideas can become a buzz
Nonsense / cool phrases can become a buzz
Brands receive a buzz,
Why not you?

Joseph Jaffe, a marketing professional (and my facebook friend) proved his talents not only on his recently published book “Join the Conversation”, but also in a brilliant marketing campaign. Jaffe used few selected social tools to help him promote his book. He controlled the buzz by directing his potential readers to buy his book, all at a single day on amazon.

Jaffe’s (free) tools:

  • Leading platform: Facebook: event (see invitation) and friends notifications.
  • Supportive channels: blogging, podcasting
  • Availability: skype
  • Updates system: twitter, videoblog

Results: (hard to believe: in less than 12 hours):

  • Sales Rank: #48 in Books (See Bestsellers in Books)
  • #1 in Books > Professional & Technical > Accounting & Finance > Industries & Professions
  • #1 in Books > Business & Investing > Accounting
  • #1 in Books > Business & Investing > Marketing & Sales > Advertising

Good Job Jaffe. Facebook has proven to be effective once again.

Now think about the next year presidency campaign…. what do you get?


Facebook event invitation:


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3 Responses

  1. Joseph Jaffe Says:

    We peaked at #26, #2 in Business Books (behind only Alan Greenspan) and #1 in Business Management, Marketing and Advertising.

    What a day!!!

  2. bwl zwei null » Bücher im Internet vermarkten Says:

    […] Autoren 2.5: Paulo Coelho stellt eine geschickte Überleitung in eine weitere Kategorie dar, die bewusst nicht mehr das Wort “Verlag” in der Bezeichnung führt. Hier sind Autoren gemeint, die die Vermarktung ihrer Bücher nicht dem Verlag (oder dem Zufall) überlassen, sondern selbst gezielt das Web 2.0 für ihre Zwecke nutzen. Aktuelles Beispiel ist Joseph Jaffe, der sein neues Buch u. a. über Facebook lanciert hat. Autoren mit Kultstatus (im Web) haben es (noch) leichter: David Weinberger brauchte für sein aktuelles Buch nicht viel zu machen: Technorati listet über 1.000 Blogs auf, die das Buch in der einen oder anderen Form besprochen haben. […]

  3. Steve Says:

    Yes – a brilliant tactic Jaffe copied from the guys at BumRush the charts!

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