Internet trends: marketing research & predictions

“Trends and Innovations in Mobile Accessories” Research Report

February 1st, 2012 by

We are happy to announce the release of a new TrendsSpotting research report  uncovering  major  trends  in  Mobile  Accessories.
Based  on  exploration  of  over  2000  new  accessories  released  since  2011  +   CES  2012  and  a  market  analysis  of  major  market  trends  characterizing  this   growing  market, TrendsSpotting  has  identified  about  150  recently  released   products  that  reflect  new  emerging  trends  in  mobile  accessories.
The  innovations  analyzed  in  this  report  are  profiled  according  to  Product   Categories  (Protection,  Power,  Entertainment,  Smart  Solutions),  User   Experience  Categories,  Marketing  and  Consumer  Trends.

Major findings:

1. The  largest  shift  in  the  mobile  accessories  market  identified  by   TrendsSpotting   is   no   doubtfully   marked   by   intelligent   capabilities  made  available  with  mobile  apps.

The  mobile  accessories  market  has  changed  dramatically  during  the  last  12   months,  since  consumers  have  largely  adopted  smartphones,  and  apps  download  has  become  a  popular  behavior.  It  is  no  longer  a  market  of  cases   and  skins  but  of  smart  devices  supported  by  intelligent  apps.     With  the  increased  use  of  mobile  apps , new  opportunities  lie  for   hardware  accessories  that  complement  the  mobile  device.  Mobile  accessories   can  now  provide  smart  solutions  that  were  not  available  before:  location   tracking,  sensors  and  monitoring  devices  are  put  together  to  allow  smarter   management  systems  for  homes,  transportation,  fitness  and  health  care.

2. Protection:  The  high  value  of  the  smartphone  device  (compared  to  feature   phones)  makes  it  rational  for  consumers  to  invest  in  its  protection.   As  competition  in  this  market  strengthens,  case  makers  understand  they  need   to  provide  more  advanced  solutions  (such  as  charging  capabilities  and   storage),  as  part  of  the  case.

3. Charging:  With  phones  following  the  consumer  everywhere,  we  see  a  large   variety  of  charging  solutions:  from  simultaneous  charging  and  battery  boosts  to  wireless  charging  and  alternative  power  sources, consumers  can  now  make  sure  they  will  never  be  disconnected.

4. Entertainment:  In the last year we have witnessed  a  growing  trend  of  mobile   accessories  that  enhances  the  capabilities  of  smartphones: its  visual  and   audio  features  are  upgraded  to  provide  a  more  developed  entertainment   device,  used  mostly  for  games  and  music.  With  upgrading  such  capabilities, the  smartphone  becomes  the  center  of  entertainment  in  homes  and  on  the  go.

The report “Trends  and  Innovations  in  Mobile  Accessories” can assist mobile  companies  in  their  search  for  emerging  trends,  competitive advantages, market opportunities, inspirations for new  product  development,  partnerships,  design  requirements,   and  can  provide  updated  comprehensive  market  knowledge.

The  report  is  presented  in  100-­designed  PPT   slides,  which  include  product   images,  names  of  brands  and  companies,  and  current  consumer  prices. At  the  end  of  the  report  you  can  find  the  latest  market  trends  analysis.  This   includes:

Market  Trends  Review -­  solutions  and  major  players

Mobile  Accessories -­  market  statistics

Mobile  Market  Statistics -­  smartphone  handsets,  wireless  charging,   application  download,  mobile  health.

Major trends analyzed  in this report:

Consumer and design trends
: Traditionalism, Hands free, Wearable devices, Storage, Soft and stiff materials, Fashion, Universal solutions, “On the go”, Wireless, multifunctional, daily tasks and activities monitoring, and more.

User experience trends: Upgrade, Self expression, Effortlessness, Optimization, Lifestyle.

Products and Markets
: Batteries, Cables, Cases, Games and toys, Stands, Mobile Apps, Mobile health and fitness, Monitoring devices, Music,  Photography and cameras.

Some of the companies / brands reviewed: AppToyz, AstroGaming, Asus, Bling my Thing, Blue Lounge, Braven, CaseInity, Case-Mate, Cobra, Dolce & Gabbana, Energizer, Gotality, Griffin Technology, Hasbro, HTC, ID America, Idapt, Incase, Incipio, Innergie, Innovez, Iwave, Jawbone, Just Mobile, Kensington, Kingston, Logitech, Louis Vuitton , Martin Margiela, Miniwiz, Mizco, Mophie, Motorola, myFC, Nokia, Onlive, Orbotix, Oregon Scientific, Otterbox, Parrot, Panasonic, Philips ,Polar, Powermat, PowerSkin, Quirky, Sanyo, Skunk Juice, Sol, Sony, Speck, Technocel, Third Rail Mobility, Twelve South, Uncommon, WowWee, Zagg.

Click here for more information on the report + purchase details.

Enjoy this sample slides report:

Trends and Innovations in Mobile Accessories by TrendsSpotting from Taly Weiss


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7 Responses

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