Internet trends: marketing research & predictions

QR Codes and Real Time Marketing – Trends Review

June 20th, 2009 by

 QR Codes and Real Time Marketing   Trends Review

Introduction:

QR codes used as mobile tagging has started in Japan (2003) and since are  implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information.

The QR code process:

Mobile users, taking a picture of the code or reading it with their cameras,  trigger an action leading to content download, a message or link.

mobile tagging QR Codes and Real Time Marketing   Trends Review

QR Codes – Trends Review:

QR codes are offering endless marketing opportunities. Today – with the remarkable growth of mobile and smart phones – this potential can be easily implemented.

Follow the trend as it grow: see the rise in interest through Google search – world wide (since 2007) and in the US (since mid 2008).

Taking advantage of local targeting, mobile users (provided with a good motivation) can be directed to your brand ads and messages. You can bring your targets to a remarkable real time action, engaging with the brand and leading them to purchase. Moreover, QR codes embedded on packaged goods can provide information previously limited by space (ingredients, features,  recommendations etc.) As such it is an excellent real time marketing tool for retail.

 QR Codes and Real Time Marketing   Trends ReviewBrands utilize QR codes in their marketing campaigns:

December 2005: Northwest Airlines advertising campaign (Tokyo’s streets and subways)

June 2008:  Adidas

November 2008:  Pepsi Max

May 2009: Coca-Cola Japan QR Code promotion (at vending machines)

June 2009: Speed Stick

 QR Codes and Real Time Marketing   Trends ReviewGames:

Many games are using the QR codes to achieve a connection between location and information (location based games). In this direction, many urban games are being developed (for example: QR-Kill)

 QR Codes and Real Time Marketing   Trends ReviewTelevision and movies:

 QR Codes and Real Time Marketing   Trends ReviewMusic:

 QR Codes and Real Time Marketing   Trends ReviewFashion:

 QR Codes and Real Time Marketing   Trends ReviewTourism:

The local information demand holds a promise for tourist initiatives. Have a look at Japan’s & Paris tourist maps, American Airlines boarding passes, playing cards as an aid for tourists in planning their tour (Japan).

 QR Codes and Real Time Marketing   Trends ReviewQR codes and Education:

QR codes technology was already adopted for education purposes as teaching the periodic table of chemical elements, acquaintance with materials etc.

qr codes future QR Codes and Real Time Marketing   Trends ReviewThe Future of QR Codes:

TrendsSpotting believes that QR codes, as any other technology to trigger  information solutions for real time demand, will become popular and mainstream as the traditional bar code. Brands investigating this potential will learn the importance of location based needs and real time information. Here, sky is the limit.

————————————–

To follow QR code news – we recommend 2d-code.co.uk. Also – have a look at Set (Japanese design agency specializing in QR codes branding).

tt twitter QR Codes and Real Time Marketing   Trends Review Tweet This Post tt plurk QR Codes and Real Time Marketing   Trends Review Plurk This Post tt buzz QR Codes and Real Time Marketing   Trends Review Buzz This Post tt delicious QR Codes and Real Time Marketing   Trends Review Delicious tt digg QR Codes and Real Time Marketing   Trends Review Digg This Post tt ping QR Codes and Real Time Marketing   Trends Review Ping This Post tt reddit QR Codes and Real Time Marketing   Trends Review Reddit tt su QR Codes and Real Time Marketing   Trends Review Stumble This Post

17 Responses

  1. Stewart McKie Says:

    Lots more ideas for using QR Codes and MS Tags at vizitag.blogspot.com and at twitter.com/vizitag

  2. julia Hyde Says:

    We believe QR Codes are the marketing tool of the future – so much so that we built our own QR Code generator with built in analytics for scans and impressions. We’re also in the process of adding geo-ip look up for long/lat, time and date data. Great article by the way. Explains QR Codes and how they work simply and concisely.
    Julia

  3. JLMdirect (Jody Lauren Miller) Says:

    Twitter Comment


    Checkin out & SERIOUSLY diggin QR codes ([link to post] ) Try this one-Its me 1st! http://twitpic.com/11xw49 (phone app via beetagg.com)

    Posted using Chat Catcher

  4. ken Says:

    When QR codes first came out in Japan companies like DoCoMo had to teach the public how to use them
    http://www.japansugoi.com/wordpress/docomo-tv-commercial-promoting-qr-codes/

  5. Avivo d.o.o. Says:

    If you want to create vector QR codes beside bitmap QR codes you can do this using free online tool at: http://qrcode.good-survey.com. You can choose between various data types, we support also geolocation.

  6. P.Bradley Says:

    Hi – one of my line managers is impressed by your ‘QR Code process’ diagram. Would you mind if we used this image on our university library website while citing yourself and this blog page? Much appreciated if that’s possible! Thanks.

  7. boston computer repair Says:

    I wish to express appreciation to the writer for this wonderful post.

  8. storage shed delaware Says:

    When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a remark is added I get 4 emails with the identical comment. Is there any way you’ll be able to take away me from that service? Thanks!

  9. Peg.Co Says:

    This is a good post but I am hoping for something a little more current. QR codes are really starting to pop up all over the place. In adds, in coupons, and shampoo to name just a few places.

    I am just hoping to figure out a good angle on a trend for QR codes.

    Cheers

  10. Herbert Therien Says:

    I like this site because so much utile stuff on here : D.

  11. Alishia Renault Says:

    Most of the ladies were definitely for this reason glad to learn them and already have in fact been taking pleasure in those things.

  12. tworzenie stron internetowych Says:

    I enjoy meeting utile information , this post has got me even more info! .

  13. Anika Easterling Says:

    Thank you, I have recently been looking for info approximately this subject for ages and yours is the best I’ve discovered till now. However, what about the conclusion? Are you certain about the supply?

  14. opakowania kartonowe Says:

    I love looking through and I believe this website got some truly utilitarian stuff on it! .

  15. Magdalene Scheel Says:

    The following time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my option to read, but I really thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you possibly can repair should you werent too busy in search of attention.

  16. Nancie Wentzel Says:

    Sorry, but I dispute with this unique upload. I do like your specific page though and will likely continue to keep coming once more for news.

  17. TrendsSpotting Insight: Why QR Codes Fail and How They Can Still be Beneficial | Trendsspotting Says:

    [...] and manufactures failed to develop the use of QR codes. They understood the potential of direct interaction with consumers, but have chosen to lead them [...]

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Real Time Web Analytics