QR Codes and Real Time Marketing – Trends Review
Introduction:
QR codes used as mobile tagging has started in Japan (2003) and since are implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information.
The QR code process:
Mobile users, taking a picture of the code or reading it with their cameras, trigger an action leading to content download, a message or link.
QR Codes – Trends Review:
QR codes are offering endless marketing opportunities. Today – with the remarkable growth of mobile and smart phones – this potential can be easily implemented.
Follow the trend as it grow: see the rise in interest through Google search – world wide (since 2007) and in the US (since mid 2008).
Taking advantage of local targeting, mobile users (provided with a good motivation) can be directed to your brand ads and messages. You can bring your targets to a remarkable real time action, engaging with the brand and leading them to purchase. Moreover, QR codes embedded on packaged goods can provide information previously limited by space (ingredients, features, recommendations etc.) As such it is an excellent real time marketing tool for retail.
Brands utilize QR codes in their marketing campaigns:
December 2005: Northwest Airlines advertising campaign (Tokyo’s streets and subways)
June 2008: Adidas
November 2008: Pepsi Max
May 2009: Coca-Cola Japan QR Code promotion (at vending machines)
June 2009: Speed Stick
Games:
Many games are using the QR codes to achieve a connection between location and information (location based games). In this direction, many urban games are being developed (for example: QR-Kill)
Television and movies:
- CSI New York featured QR code technology in the plot.
- Fox Searchlight Pictures were using QR Codes in its poster campaign for the about to be released ‘Notorious’
Music:
- The Pet Shop Boys featured QR codes embedded in their “Integral” video.
- iCandy – QR codes application that connects you to iTunes, Amazon, or Rhapsody. With iCandy bands can now create merchandise (flyers, t-shirts, cards) which link directly to bands homepage or to their music.
- QR Code posters advertising UK dance music producer Grum are appearing all over North London.
Fashion:
- Instant Digital Window Shopping from Ralph Lauren Rugby
- The Lendorff Kaywa QR scarf
- SuitYourself – a fashion shopping application
Tourism:
The local information demand holds a promise for tourist initiatives. Have a look at Japan’s & Paris tourist maps, American Airlines boarding passes, playing cards as an aid for tourists in planning their tour (Japan).
QR codes and Education:
QR codes technology was already adopted for education purposes as teaching the periodic table of chemical elements, acquaintance with materials etc.
The Future of QR Codes:
TrendsSpotting believes that QR codes, as any other technology to trigger information solutions for real time demand, will become popular and mainstream as the traditional bar code. Brands investigating this potential will learn the importance of location based needs and real time information. Here, sky is the limit.
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To follow QR code news – we recommend 2d-code.co.uk. Also – have a look at Set (Japanese design agency specializing in QR codes branding).
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June 21st, 2009 at 5:14 pm
Lots more ideas for using QR Codes and MS Tags at vizitag.blogspot.com and at twitter.com/vizitag
June 22nd, 2009 at 5:44 pm
We believe QR Codes are the marketing tool of the future – so much so that we built our own QR Code generator with built in analytics for scans and impressions. We’re also in the process of adding geo-ip look up for long/lat, time and date data. Great article by the way. Explains QR Codes and how they work simply and concisely.
Julia
February 7th, 2010 at 12:35 pm
Twitter Comment
Checkin out & SERIOUSLY diggin QR codes ([link to post] ) Try this one-Its me 1st! http://twitpic.com/11xw49 (phone app via beetagg.com)
– Posted using Chat Catcher
October 21st, 2010 at 12:09 am
When QR codes first came out in Japan companies like DoCoMo had to teach the public how to use them
http://www.japansugoi.com/wordpress/docomo-tv-commercial-promoting-qr-codes/
November 3rd, 2010 at 1:52 pm
If you want to create vector QR codes beside bitmap QR codes you can do this using free online tool at: http://qrcode.good-survey.com. You can choose between various data types, we support also geolocation.
February 2nd, 2011 at 10:15 am
Hi – one of my line managers is impressed by your ‘QR Code process’ diagram. Would you mind if we used this image on our university library website while citing yourself and this blog page? Much appreciated if that’s possible! Thanks.
July 7th, 2011 at 6:59 am
I wish to express appreciation to the writer for this wonderful post.
July 7th, 2011 at 9:48 am
When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a remark is added I get 4 emails with the identical comment. Is there any way you’ll be able to take away me from that service? Thanks!
August 8th, 2011 at 12:07 pm
This is a good post but I am hoping for something a little more current. QR codes are really starting to pop up all over the place. In adds, in coupons, and shampoo to name just a few places.
I am just hoping to figure out a good angle on a trend for QR codes.
Cheers
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