Sex and the City or Music and the City?

March 18th, 2007 by Dr. Taly Weiss

Filed under blog citation, fashion, Google Trends, icerocket, music, research 2.0, search volume, sex, Trend Spotting Tools, trends

If you had to take a guess on what’s the hottest subject brought up in blogs – would you gamble on fashion, sex or music?
Using icerocket blog search I found strong evidence to the fact that our fast growing internet population is one big music community (see graph 1).
Look at the numbers – everyday you can find an average of 17,428 posts that bring out a new discussion over music. “Sex” does receive a higher volume in blogs compared to “fashion”, but it seems that if you consider placing yourself in a popular field of interest – music is certainly the place to be in (“music” receives 2 times more citations in blog compared to “sex”, 6 times more compared to “fashion”) . I tend to explain the Jan 07 peak by the highlights from various 2006 annual reviews (do you have alternative explanations?)
As for google search on these topics – google trends search presents a different picture – people are using google more for “sex” than for “music” (graph 2). But, specifically for NY city (“sex and the city“) carrie_bradshaw might have been wrong: for the New Yorkers “music” is more dominant than “sex” in google search (graph 3).