Internet trends: marketing research & predictions

Christina Aguilera Perfume – Guerrilla Marketing In Israel

March 7th, 2009 by

This is actually the first time ever that any of Christina Aguileria’s perfume was launched in Israel. Based on the concept: “Sometimes it’s all you need to wear”, Tel-Aviv agency Mizbala’s mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s latest perfume ‘Simply’. The campaign budgeted one and a half million shekels ($353 K) for advertising on TV, in magazines, online & huge guerrilla marketing.

Agency placed 150,000 sedate coat hangers with a sample of the perfume & a branded Christina Aguilera label around Tel-Aviv to entice over 1,500,000 consumers. On TV it got a coverage on the Guy Pines show, one of Israel’s most rated entertainment TV shows. The campaign led to the highest ever sales for a new perfume in Israel & was sold out after 3 days.

Check out the photographs of guerrilla marketing in flickr & here

Post to Twitter Tweet This Post Post to Plurk Plurk This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Digg Digg This Post Post to Ping This Post Post to Reddit Reddit Post to StumbleUpon Stumble This Post

4 Responses

  1. Barbara Ling, Virtual Coach Says:


    ““Sometimes it’s all you need to wear””

    What a tagline! I’d certainly remember it too. Thanks for sharing!


  2. Loida Mahung Says:

    Gaga attributes a good deal of her earlier accomplishments as a well-known artist to her gay listeners and is without a doubt regarded to be a lesbian and gay star

  3. sears carpet cleaning specials Says:

    I?m no longer positive where you’re getting your information, however great topic. I needs to spend some time finding out more or figuring out more. Thank you for wonderful information I used to be searching for this info for my mission.

  4. bowflex 552 Says:

    Review by Gil Ortiz for Bowflex SelectTech 1090 Single Dumbbell
    I have had the 1090s and the stand for over 30-days so I am now ready to write my review.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Real Time Web Analytics