Christina Aguilera Perfume – Guerrilla Marketing In Israel
This is actually the first time ever that any of Christina Aguileria’s perfume was launched in Israel. Based on the concept: “Sometimes it’s all you need to wear”, Tel-Aviv agency Mizbala’s mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s latest perfume ‘Simply’. The campaign budgeted one and a half million shekels ($353 K) for advertising on TV, in magazines, online & huge guerrilla marketing.
Agency placed 150,000 sedate coat hangers with a sample of the perfume & a branded Christina Aguilera label around Tel-Aviv to entice over 1,500,000 consumers. On TV it got a coverage on the Guy Pines show, one of Israel’s most rated entertainment TV shows. The campaign led to the highest ever sales for a new perfume in Israel & was sold out after 3 days.
Check out the photographs of guerrilla marketing in flickr & here
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March 7th, 2009 at 9:50 pm
Now
““Sometimes it’s all you need to wear””
What a tagline! I’d certainly remember it too. Thanks for sharing!
Barbara
November 9th, 2011 at 9:29 pm
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November 23rd, 2011 at 1:28 pm
Review by Gil Ortiz for Bowflex SelectTech 1090 Single Dumbbell
Rating:
I have had the 1090s and the stand for over 30-days so I am now ready to write my review.