2008 Yahoo Top Search: Britney Spears is ‘Recession Proof’
December 2nd, 2008 by Apurba Sen
Filed under brands, celebrity, facebook, internet behavior, mobile web, myspace, online gamers, research 2.0, search, social media, social networking
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She did it yet again: Britney Spears was the most popular search term on Yahoo for the fourth year in a row – her seventh time topping the list. Forget about current economic worries, Britney Spears economy is worth $110 million to $120 million. Here is Yahoo Top 10 searches for 2008: 1. Britney Spears (Entertainment) 2. WWE (Sports / Entertainment) 3. Barack Obama (Politics) 4. Miley Cyrus (Entertainment) 5. RuneScape (Online Game / Entertainment ) 6. Jessica Alba (Entertainment) 7. Naruto (Anime / Entertainment) 8. Lindsay Lohan (Entertainment) 9. Angelina Jolie (Entertainment) 10. American Idol (TV Show /Entertainment) |
A closer analysis shows 9 of Yahoo top 10 are ‘entertainment’ heavy – a trend that continues from 2007. Our takeaway for Yahoo audience:
- Yahoo users are primarily entertainment oriented.
- Entertainment is recession-proof.
- Popularity of ‘RuneScape’ – casual games continues to remain popular.
Yahoo have also released Top 10 searches on mobile. With ‘Facebook’ & ‘Myspace’ topping the list – this clearly shows people used search engines on their phones overwhelmingly for one purpose: social networking.
We would wait for Google’s top 10 for 2008.
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December 2nd, 2008 at 11:27 am
Just wondering, if entertainment is recession proof, how does that explain your previous post about Dark Knight piracy indicating a recession?
December 2nd, 2008 at 12:15 pm
@Mordy Golding :Thanks ! The takeaway is within the spectrum of Yahoo userbase which appears much in line of entertainment magazine front covers for 2 successive years.
‘Dark Knight’ also epitomize ‘entertainment’ but much in the line of ‘fear or dark’-manifesting the current social mood .Piracy is projected only as a measure of popularity in my previous post.
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