Internet trends: marketing research & predictions

2008 Yahoo Top Search: Britney Spears is ‘Recession Proof’

December 2nd, 2008 by

britney_spears She did it yet again: Britney Spears was the most popular search term on Yahoo for the fourth year in a row – her seventh time topping the list. Forget about current economic worries, Britney Spears economy is worth $110 million to $120 million. Here is Yahoo Top 10 searches for 2008:
1. Britney Spears (Entertainment)
2. WWE (Sports / Entertainment)
3. Barack Obama (Politics)
4. Miley Cyrus (Entertainment)
5. RuneScape (Online Game / Entertainment )
6. Jessica Alba (Entertainment)
7. Naruto (Anime / Entertainment)
8. Lindsay Lohan (Entertainment)
9. Angelina Jolie (Entertainment)
10. American Idol (TV Show /Entertainment)

A closer analysis shows 9 of Yahoo top 10 are ‘entertainment’ heavy – a trend that continues from 2007. Our takeaway for Yahoo audience:

  • Yahoo users are primarily entertainment oriented.
  • Entertainment is recession-proof.
  • Popularity of ‘RuneScape’ – casual games continues to remain popular.

Yahoo have also released Top 10 searches on mobile. With ‘Facebook’ & ‘Myspace’ topping the list – this clearly shows people used search engines on their phones overwhelmingly for one purpose: social networking.

We would wait for Google’s top 10 for 2008.

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3 Responses

  1. Mordy Golding Says:

    Just wondering, if entertainment is recession proof, how does that explain your previous post about Dark Knight piracy indicating a recession?

  2. Apurba Says:

    @Mordy Golding :Thanks ! The takeaway is within the spectrum of Yahoo userbase which appears much in line of entertainment magazine front covers for 2 successive years.

    ‘Dark Knight’ also epitomize ‘entertainment’ but much in the line of ‘fear or dark’-manifesting the current social mood .Piracy is projected only as a measure of popularity in my previous post.

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