Television was always known as a common socializing tool – keeping family members together in a shared activity.
The Internet today is perceived as a contributing tool to improve family and friends connections – we find many internet users (in married with children households) to share online time together.
Information source: the recently released Pew Internet survey conducted January 2008, among a sample of 2,252 adults, aged 18 and older.
Watching Television habits:
- Among those who watch TV (Note that 74% of the adults surveyed watch TV almost every day), more than half (52%) usually do so socially—with other people (63% for those living in multi-person households).
Internet as the ultimate tool for socializing:
- 79% of online adults admit that the internet has improved their connections with friends to some degree (33% report a major improvement)
- 72% online users report that the internet has improved their connections to family members (23% report a major improvement).
Many internet-using adults spend appreciable time at the computer with household members. Among home internet users who live with a spouse and child/children:
- 13% go online with another person on a daily basis
- 9% do so almost every day
- 30% do so a few times a week.
- 34% do so less often.
In sum, nearly nine in ten (86%) home internet users in married with children households go online with another person in the home at least occasionally.
This online social trend overcomes television as a socializing tool.