Where’s the Buzz : Nike Park & birth of blog protest in Japan
Image Source :n.wrecks via Flickr
We have reported time & again , Nike is falling apart in social media buzz . Latest in the spate is renaming Miyashita Park , a public park in central Tokyo , into ‘Nike Park’ in order to build a skate park . The park currently houses 34 homeless people in tarpaulin shacks who collects recyclable rubbish and sells per piece. However with the transfer of rights to Nike to create Nike Park, the homeless people will be required to find a new space . Nike has already paid 150m yen in buying the naming rights of the public space and will plough another 450m yen into renovating the park . In total, they will spend around 600m yen (5.6 million dollars) renovating the park & plans to charge a fee in order to use the skating area .
Evacuating the homeless living in Miyashita Park has sparked a debate – a group of activist set up a campaign “Keep it Miyashita.” Japanese press & bloggers condemned Nike’s move as unacceptable , horribly ugly & unfair to the homeless .
Renaming a park could be a good PR story to trigger a buzz & brand names to stadiums and town halls is not new in Japan , for examples CC Lemon Hall , Nissan Stadium and Ajinomoto Stadium . So where did Nike’s story go wrong ?
What the global sneaker brand may have missed out (or ignored) that over last few years ?? jinken [blue line] or “human rights” activist are far more active in Japanese blogs than ??? “Nike” lovers [red line] . In the controversy over power of dollars vs human rights in Japan , the later emerges as the distinct leader .
Tweet This Post 
Plurk This Post 
Buzz This Post 
Delicious 
Digg This Post 
Ping This Post 
Reddit 
Stumble This Post
![[Valid RSS]](http://www.trendsspotting.com/blog/wp-content/images/valid-rss.png "Validate my RSS feed")
November 4th, 2008 at 10:51 am
Sooooo, a really smart thinking organisation would surely re-driect some of the Yen into not only building a skate park but also some form of social housing for the homeless? Although being homeless isn’t cool so let’s wait and see.
January 2nd, 2009 at 12:55 pm
Nike neighborhood branding led to my house being torn down. I have posted six videos at Youtube about the problem. You can find them by using the search at Youtube with keywords:nike university of oregon.
November 28th, 2011 at 6:17 am
hey there and thank you for your info – I’ve certainly picked up anything new from right here. I did however expertise a few technical issues using this site, as I experienced to reload the site many times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and can damage your high-quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my e-mail and can look out for a lot more of your respective exciting content. Make sure you update this again very soon..