Mobile Web Activities: iPhone, Smartphone and Total Market: January 2008
What have iPhone have achieved is not only well competing with dominant mobile companies, but also leading the whole category of Mobile Web: According to M:Metrics
iPhone is already the most popular device for accessing news and information on the mobile Web, with 85% of iPhone users accessing news and information in the month of January.
M:Metrics found that 31% of iPhone owners watched mobile TV or video (versus 4.6% market average). Usage of social networking is also popular among iPhone users: 49.7% accessed a social networking site in January, 12 times the market average.
Among iPhone owners – YouTube, Google Maps and Facebook are much more popular:
30.4% of iPhone users accessed YouTube (versus 1% total mobile market), 36% used Google Maps (versus 2.6% total market) and 20% accessed Facebook (versus 1.5% of the total mobile market).
iPhone users and the music market:
74% of iPhone owners were listening to mobile music in January (compared to 6.7% of the total mobile audience). Not surprising is the fact that 84% of iPhone owners who use an MP3 player use an iPod.
iPhone users demographic profile:
The demographic composition of iPhone users are similar to the demographics of other smartphone owners: they are more likely to be male, aged 25-34, earn more that $100,000 and have a college degree.
M:metrics survey of U.S. mobile subscribers is based on three-month moving average for period ending 31st January 2008, n = 31,389.