Internet trends: marketing research & predictions

Love-hate feelings toward Microsoft and Google

January 30th, 2007 by

In quest to find whether “hate” feelings toward conglomerates as microsoft is still a trend, and if google’s power earned some negative credit I used icerocket’s blog search engine to see if it is an issue. It seems that:

1. Overall, people mention “Google” about twice as much as they do for “Microsoft” (graph 1).

2. A direct emotional feeling (either “love” or “hate”) toward these companies are quite rare. People don’t really discuss much about their feelings toward those giant enterprises (graph 2+3).

3. People do generate more “love” feelings and less “hate” feelings toward Google than they do toward Microsoft (see graph 2+3)

4. For Google – the dominant trend (13 times higher) is to “love Google” over “hate Google” (0.0026%, 0.0002% respectively, out of daily blog citations)

5. For Microsoft – the dominant trend is the opposite: “hate Microsoft” is 2 times higher than “love Microsoft” (0.0006%, 0.0003% respectively, out of daily blog citations). I was intrigued as to what causes the peak in the “hate Microsoft” chart in graph 3. It seems that around mid of December 2006, the “hate” trend started to rise. I put some google efforts to find what happened at that time. I was surprised that the issue that triggered this “hate Microsoft” talk was no other than Microsoft own initiative to invite popular bloggers to a private meeting with Bill Gates. You can see what a buzz was generated  (techcrunch), a buzz holding some very negative results. So Bill, it seems you underestimate the power of the bloggers. Before the next time you think of inviting the top bloggers - you must think of the consequences!

total go mi Love hate feelings toward Microsoft and Google

Graph 1 – Total mentioned

love go mi1 Love hate feelings toward Microsoft and Google

Graph 2 – Love

hate go mi Love hate feelings toward Microsoft and Google

Graph 3 – Hate

tt twitter Love hate feelings toward Microsoft and Google Tweet This Post tt plurk Love hate feelings toward Microsoft and Google Plurk This Post tt buzz Love hate feelings toward Microsoft and Google Buzz This Post tt delicious Love hate feelings toward Microsoft and Google Delicious tt digg Love hate feelings toward Microsoft and Google Digg This Post tt ping Love hate feelings toward Microsoft and Google Ping This Post tt reddit Love hate feelings toward Microsoft and Google Reddit tt su Love hate feelings toward Microsoft and Google Stumble This Post

2 Responses

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