Internet trends: marketing research & predictions

Love-hate feelings toward Microsoft and Google

January 30th, 2007 by

In quest to find whether “hate” feelings toward conglomerates as microsoft is still a trend, and if google’s power earned some negative credit I used icerocket’s blog search engine to see if it is an issue. It seems that:

1. Overall, people mention “Google” about twice as much as they do for “Microsoft” (graph 1).

2. A direct emotional feeling (either “love” or “hate”) toward these companies are quite rare. People don’t really discuss much about their feelings toward those giant enterprises (graph 2+3).

3. People do generate more “love” feelings and less “hate” feelings toward Google than they do toward Microsoft (see graph 2+3)

4. For Google – the dominant trend (13 times higher) is to “love Google” over “hate Google” (0.0026%, 0.0002% respectively, out of daily blog citations)

5. For Microsoft – the dominant trend is the opposite: “hate Microsoft” is 2 times higher than “love Microsoft” (0.0006%, 0.0003% respectively, out of daily blog citations). I was intrigued as to what causes the peak in the “hate Microsoft” chart in graph 3. It seems that around mid of December 2006, the “hate” trend started to rise. I put some google efforts to find what happened at that time. I was surprised that the issue that triggered this “hate Microsoft” talk was no other than Microsoft own initiative to invite popular bloggers to a private meeting with Bill Gates. You can see what a buzz was generated  (techcrunch), a buzz holding some very negative results. So Bill, it seems you underestimate the power of the bloggers. Before the next time you think of inviting the top bloggers – you must think of the consequences!


Graph 1 – Total mentioned


Graph 2 – Love


Graph 3 – Hate

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2 Responses

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