Internet trends: marketing research & predictions

Global youth survey: Teens are hooked on instant messaging and on yesterday’s global brands

April 15th, 2008 by

top brands Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands

image source: Interband

Habbo, a leading virtual world youth website, reports its second Global Habbo Youth Survey, examining the interests, values, attitudes, and online habits of their global audiences.

For the study, Habbo surveyed 58,486 teens between the ages 11 and 18 from 31 countries.
While the stats are interesting to follow, we have to notice that they do not represent mobile youth behavior nor online behavior, but only those who are among Habbo users. As I see it, it does provide some interesting indications for what we may consider next to come.

Communication tools:
Instant messaging was found as the most popular communication tool:

• 88% regularly communicate via SMS
• 76% use the internet to Instant Message friends;
• 72% report having active email accounts (probably as a secondary communication tool, for non-personal needs)
• 71% use their mobiles as a portable mp3 player (up from 38% in the 2006 Habbo survey!)
• 70% take photos and videos (up from 11% in 2006).
• 64% play games (up from 51% in 2006)

Online preferences and behavior:

• YouTube and MySpace were reortd as the most popular global Web sites
• 50% reported that they forward humorous links and videos to their friends
• 30% regularly upload content.

(Among U.S. users, the most popular web sites were MySpace and YouTube, followed by AddictingGames, RuneScape and Facebook).

Consumer brands:
According to the survey – brand familiarity clearly affects teens’ choices as consumers. Moreover – yesterday’s leading brands are still hot today:

• 74% reported that familiar brands guide their purchasing decisions.
• Global well-known brands, such as McDonald’s, Coca-Cola and Nokia ranked high for both boys and girls.
• Gender differences were found in clothing brands: boys favor Nike, Adidas and Billabong as their top clothing brands, where as girls preferred Hennes and Mauritz, Nike and Roxy.

Methodology:
58,486 teenagers were surveyed in October and November 2007. Habbo states that statistical weighting was employed to give all participating countries an equal weight in the global results. Habbo claims 8.6 million unique users on a monthly basis.

More on youth in TrendsSpotting? see previous reviews.

tt twitter Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Tweet This Post tt plurk Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Plurk This Post tt buzz Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Buzz This Post tt delicious Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Delicious tt digg Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Digg This Post tt ping Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Ping This Post tt reddit Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Reddit tt su Global youth survey: Teens are hooked on instant messaging and on yesterdays global brands Stumble This Post

22 Responses

  1. it services boston Says:

    It’s extremely helpful for me. Large thumbs up for this weblog post!

  2. veterans disability lawyers Says:

    This really answered my problem, thank you!

  3. Rocky Boamah Says:

    Some times its a pain in the ass to read what people wrote but this website is really user genial ! .

  4. Tyrone Wickens Says:

    Your actual ability and kindness in handling a lot of things was vital.

  5. window cleaning gold coast Says:

    Thanks for writing valuable post concerning the subject. I’m a fan of one’s site. Maintain the fantastic work.

  6. Wayne Longworth Says:

    I simply want to mention I’m newbie to blogging and site-building and seriously enjoyed this website. Probably I’m planning to bookmark your website . You really come with incredible writings. Cheers for sharing with us your blog.

  7. anons towarzyski Says:

    Hello, Neat post. There is an issue with your web site in internet explorer, may test this… IE nonetheless is the market chief and a large section of other folks will miss your wonderful writing because of this problem.

  8. amazon coupons Says:

    There are countless variety of strategies that will help you earn money online, quite a few are known to plenty of people and several are not. Some of those solutions that very little persons been aware of will be the Amazon Technical Turk or AMT in abbreviation . Here we’ll analyze how it works and the way to build an income with AMT.

  9. jcpenney printable coupons Says:

    A superb user profile in itself seriously isn’t adequate for making your online dating experience productive. The reality is, together with the proper information and assist it may not be quite challenging at all to produce an account that shows you as someone most people may wish to date. However, if all of the items remove from the report ended up being in the beginning fit there through your mind-set, bags, concerns or indignation, then the slim display screen made available from the profile probably will not be adequate to cart you through the full relationship practice.

  10. lands end coupons Says:

    Rice, locating a number of food market coupons had been a undertaking. The simple truth is that acquiring much of the similar offer is how you supercharge financial savings to astronomical proportions.

  11. dell codes Says:

    Because you can presently understand, Dell is in no way certainly one of Many most significant on line computer merchants. They by origin ended up being just a home pc business, but matured so quickly they rapidly also provided goods just like personal computers, notebooks, notebook computers, laptops, cams, video cameras, gaming systems, video games accessories, home theatre systems, telly components, screens, areas on your dell, models, tattoo, laser toner, software package.

  12. Sydney Lawyer Says:

    Simply wish to say your article is as astounding. The clarity in your put up is just excellent and i can assume you are knowledgeable on this subject. Well together with your permission let me to snatch your feed to keep up to date with approaching post. Thank you 1,000,000 and please keep up the gratifying work.

  13. Butler's Plumbing Hilton Head Bluffton and Sounding Areas Says:

    I am continually browsing online for posts that can assist me. Thanks!

  14. senuke x group buy Says:

    I haven¡¦t checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I¡¦ll add you back to my everyday bloglist. You deserve it my friend :)

  15. FreshStart Living Says:

    Hello, Neat post. There’s an issue with your web site in web explorer, might check this¡K IE still is the market chief and a large section of other people will omit your wonderful writing due to this problem.

  16. Texas Workers Compensation Says:

    Very good written story. It will be supportive to everyone who usess it, as well as yours truly :) . Keep up the good work – can’r wait to read more posts.

  17. come scaricare musica da youtube Says:

    Good ¡V I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Nice task..

  18. atlanta team building Says:

    Hi there, You have done an incredible job. I’ll definitely digg it and personally recommend to my friends. I am sure they will be benefited from this web site.

  19. white rock realtor Says:

    I’m also commenting to make you know what a great discovery our child found checking your web site. She noticed lots of pieces, not to mention what it’s like to possess an ideal helping mood to make folks effortlessly fully understand several tricky subject areas. You undoubtedly did more than readers’ desires. Many thanks for producing these good, safe, informative and easy thoughts on the topic to Julie.

  20. Financing College Says:

    Hi there very cool website!! Guy .. Excellent .. Amazing .. I will bookmark your blog and take the feeds also¡KI’m satisfied to seek out a lot of helpful info here in the post, we want work out more strategies in this regard, thanks for sharing. . . . . .

  21. kids party bags Says:

    It is actually a great and useful piece of info. I am happy that you simply shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

  22. moroccan oil shampoo Says:

    I actually wanted to type a quick comment to thank you for the awesome concepts you are giving on this website. My time-consuming internet look up has at the end been honored with wonderful points to write about with my friends and classmates. I ‘d assert that many of us website visitors are rather blessed to dwell in a useful website with so many lovely people with very beneficial points. I feel very much happy to have used your web pages and look forward to many more amazing moments reading here. Thanks again for a lot of things.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Real Time Web Analytics