Calling for Collective Actions: avoiding negative behaviors as a global phenomena

February 22nd, 2008 by Dr. Taly Weiss

Filed under buzz word, Collective Action, consumer behavior, global warming, goals, internet behavior, social networking, Trends Review, web 2.0

Probably many of you receive notifications from social organizations trying to achieve awareness and identification to global issues.
Some of those organizations are focusing on a distinguished, negative perceived behavior, to which they offer a Collective Action scheduled for a specific predefined date.
Such organizations are protesting for (or against):

Clean air: Carfree Day
Global warming consequences: Earth Hour
Consuming less: Buy Nothing Day
Addictions: World Smoke Free Day

Collective Action organizations as those listed above provide all the means for a potential success by ensuring a positive reinforcement for the participants:

1. Social motivation: People from all over the globe are called to join in, to take part in a shared cause.
2. Limited time: In most cases, the call of action is limited for a short period of time, short enough for people to follow (no more than 1 day or 1 hour).
3. Viral spreading: viral e-mails, activities in social networks.
4. Feedbacks: during the campaign and following it – the number of followers and the success stories are highlighted

On the last No Smoking Day in the UK– 1.1 million smokers reported to actually stop smoking, and a third of all smokers took a positive step towards stopping smoking.
44,761 people, 2435 businesses have already signed out for the next Earth Hour. 22 cities are already formally involved.

Trend tools as Blogpulse and Google Trends reveal that those campaigns are slowly developing through out the year, peaking few days before and after their chosen date.
Following the work of Earth Hour, it sure looks as it is going to receive some vibes and real actions.

“A small step for a man, big step for humanity”

If you find more relevant examples for Collective Actions – please share it with us (today!)

Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post

2 Responses

systems office furniture Says:
November 14th, 2011 at 12:48 pm
I am not very great with English but I line up this very easy to read.
canon 60d reviews Says:
January 13th, 2012 at 10:35 pm
I¡¯m not sure where you’re getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this information for my mission.