TV is OFF and going ON line
Follow these trends:
1. Time spent on web > TV
• 19% report spending 6+ hours a day online versus 9% who report watching 6+ hours TV.
• 71% report spending 2+ hours a day online versus 48% who report watching 2+ hours TV.
Source: IBM global study
2. Watching TV online
16% of US internet users watch television broadcasts online
(50% growth in the last year)
Source: TNS US survey
3. Preferences:
77% of today’s online youth would rather live without television than live without the Internet.
Sky research: more people would keep the internet and ditch their televisions (53% vs. 47%).
read more:
Europe research: INTERNET RIVALLING TV IN MEDIA CONSUMPTION STAKES
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November 14th, 2007 at 3:41 pm
I totally agree that tv has moved to the web. I have been using Kyte TV for the past several months. It has allowed me to produce my own shows on a channel that I created. I am always on whether I am creating new shows, watching other people’s channels, or chatting with other viewers. So, far it had been really cool and I have found that I spend more time on kyte tv than on regular television.
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