Internet trends: marketing research & predictions

TV is OFF and going ON line

November 13th, 2007 by


Follow these trends:

1. Time spent on web > TV

• 19% report spending 6+ hours a day online versus 9% who report watching 6+ hours TV.
• 71% report spending 2+ hours a day online versus 48% who report watching 2+ hours TV.
Source: IBM global study

2. Watching TV online

16% of US internet users watch television broadcasts online
(50% growth in the last year)

Source: TNS US survey

3. Preferences:

77% of today’s online youth would rather live without television than live without the Internet.
Sky research: more people would keep the internet and ditch their televisions (53% vs. 47%).
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4 Responses

  1. Ian Says:

    I totally agree that tv has moved to the web. I have been using Kyte TV for the past several months. It has allowed me to produce my own shows on a channel that I created. I am always on whether I am creating new shows, watching other people’s channels, or chatting with other viewers. So, far it had been really cool and I have found that I spend more time on kyte tv than on regular television.

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