Internet trends: marketing research & predictions

Why is contribution to web 2.0 vital?

January 17th, 2007 by

Ophir added an important comment to my post about contribution:
“I don’t know. Should everyone really contribute? What about quality standards? Seems to me like the web is already inundated with content – everyone is uploading pictures, videos, blogs, blah blah blah blah blah. Who has time to read it all? How do you sort through the crap to get to something that’s actually interesting? If we post something everytime we surf, how much more crap will there be? I vote for restraint. Post when you have something REALLY interesting or relevant to say. Otherwise just surf silently. There?s nothing wrong with just reading. Contributing crap isn’t really contributing. I think.”

Web 2.0 is an open to all platform, as such it must hold all information with no restrains. That is the beauty of this platform and yes, it does imply that you will find a lot of “crap”. But, this is exactly why contribution is necessary. If you meet unimportant information you can “bury” it, or rank it low. This contribution will serve to sort the information by its relevancy and true value. I see contribution as means not only for adding more information but as a key to help others navigate in the endless information offered. With others actively responding you can decide what is best to read and what is worth your attention. Improving the contribution behavior is the necessary key to web 2.0 success and unfortunately it hasn’t yet received the attention it deserves.

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