Within the next few days TrendsSpotting will be publishing the 4th annual report – THE NEW NEXT 2011, following major digital trends. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
What we have learned from working with different consumer domains is that one consumer behavior can develop into another behavior. People are looking for ways to display these behaviors. Technologies offer them such solutions.
Influenced by consumer preferences as well as by external circumstances, new industries are opening up to answer consumer needs. We are interested in finding out how such future developments may unfold next year.
To predict 2011 TrendsSpotting is using a unique forecasting model based on four fundamental roots:
The CTBI Prediction Model
1. Consumers behaviors and needs
2. Technologies: What platforms / devices will enable such behaviors?
3. Business Strategies Business challenges and opportunities
4. Industry Outlook: Which markets will take advantage of these new behaviors?
Lets review one example:
As the recession started (external event) we reported on a rise in coupons (consumer behavior). This phenomenon is quite evident in the Internet (platform) with deals promotion skyrocketing, and location based deal offerings penetrating mobile devices.
In line with the increase in social interaction platforms, as more people report trusting their friends opinion and take part in group initiatives – the group purchase phenomenon has increased dominance towards the end of 2010 (new consumer behavior) with companies as Groupon and LivingSocial leading the industry.
Looking at Online Shopping in 2011, we predict that consumers will be willing to get rewarded for recommending deals to their friends. Retailers will communicate their offerings through coupons and integrate user’s personal friends into their sales systems.
TrendsSpotting has a record of providing digital trend predictions all year long. At the end of the year, we try to reward our readers by providing them with focused insights and multi-perspective trends to follow, in a nicely designed package.
You can refer to our previous entries in the series: TrendsSpotting’s Influencers 2010, 2009, 2008.
You are invited to suggest your insights in the comments.
Watch for our Trend Prediction Report in the next few days.
The TrendsSpotting team.