Indian Online Women and Moms: Research Review by TrendsSpotting

July 19th, 2010 by Apurba Sen

Filed under advertising, brands, consumer behavior, India, internet behavior, Trend Spots, Trend Spotting Behavior, Trend Targets & Groups, Trends Review, TrendsSpotting's presentations, women, youth

Indian Online Women and Moms: Research Review by TrendsSpotting from Trendsspotting

In this presentation we review online Indian women as they become a major player in the Indian Online arena.

Recent research indicate that a third of young online women in India are active users. Moreover, Indian mothers can be considered a worthy target online:
1- Indian Online moms see the internet as a vital communication and information tool.
2- They spend more time on the web compared to all other media
3- They are highly engaged in all internet related behaviors (search, read newspapers, listen to music, watch TV)
4- Many of them share experiences on brands and purchases online.

Previous report on Online India: TrendsSpotting’s Handbook of Online India.

Previous presentation on Digital Women:”What it takes to be a digital women

Enjoy!

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