Internet trends: marketing research & predictions

Dogs and All The Rest: Twitter Trends

February 28th, 2010 by

Cross examining Twitter with its 50 million daily tweets, and seeing such pattern on other social networks and blogs it is obvious that people largely refer to “friends” more than they do to any of the closest relatives they have. We take this for granted in the age of the Social Web. Thus, spotting this on Twitter is not much of a surprise. But, wait for this:

While doing a 2.0 research for one of our clients on pets on the Social Media, we have discovered that people tweet on their dogs more than they do on any other relative they have, but their mom.

 Dogs and All The Rest: Twitter Trends

We have compared dogs mentions (“dog”) to important female figures and learned that dogs are more tweeted on than “wife”,  “daughter” and “girlfriend” (in this order).

Comparing tweets on dogs to our beloved male figures, we find this order:  dog, dad, husband, father, boyfriend.

Dogs overcome “cat”, “kid”, “child” and they equal to  “son” (which is is skewed by the Spanish word)- they are all less frequently addressed in our tweets.

On our market research we have found clear indications for the importance of dogs in all aspects of our lives. This was highly reflected in the social web as well. Dogs are not only most common among pets in most (if not all)  countries, (western as well as Asian) but are perceived today as an integral part of a family structure from all kinds (couples with kids; couples without kids as well as singles) for many of them dogs complement the family or can even substitute a child. For information about the research scope, and major findings – you are welcome to contact me.

I can’t help thinking about the popular book “My Family and Other Animals by Gerald Durrell.

Some more insights:

Do you find any more to share?

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33 Responses

  1. WalesSMjobs (Wales Social Media) Says:

    Twitter Comment


    Dogs and All The Rest: Twitter Trends [link to post] #socialmedia #news

    Posted using Chat Catcher

  2. kneissler (Michael Kneissler) Says:

    Twitter Comment


    RT: @better_tweets: Wird mehr über Ehepartner, Kinder oder Hunde getwittert? Hier ist die – überraschende – Antwort. [link to post]

    Posted using Chat Catcher

  3. better_tweets (M. Kneissler) Says:

    Twitter Comment


    Ratet mal: Wird mehr über Ehepartner, Kinder oder Hunde getwittert? Hier ist die – überraschende – Antwort. [link to post]

    Posted using Chat Catcher

  4. IzzyCaboodle (Jim Kelley) Says:

    Twitter Comment


    Dogs and All The Rest: Twitter Trends | Trendsspotting [link to post]

    Posted using Chat Catcher

  5. AlanaCallan (Alana Callan) Says:

    Twitter Comment


    ruff RT @cogdog: I knew it! Data proves people tweet more about their dog than any other relative(except Mom) [link to post] #DogsRule

    Posted using Chat Catcher

  6. azmichelle (Michelle Dyer-Hurdon) Says:

    Twitter Comment


    RT @cogdog: I knew it! Data proves people tweet more about their dog than any other relative (except Mom) [link to post] #DogsRule

    Posted using Chat Catcher

  7. cogdog (Alan Levine) Says:

    Twitter Comment


    I knew it! Data proves people tweet more about their dog than any other relative (except Mom) [link to post] #DogsRule

    Posted using Chat Catcher

  8. stevebunce (Steve Bunce) Says:

    Twitter Comment


    @simfin RT @cogdog: Data proves people tweet more about their dog than any other relative (except Mom) [link to post] #DogsRule

    Posted using Chat Catcher

  9. Ninoo (Taro Myzk) Says:

    Twitter Comment


    Dogs and All The Rest: #Twitter Trends | Trendsspotting [link to post]

    Posted using Chat Catcher

  10. JonathanParlan (Jonathan Parlan) Says:

    Twitter Comment


    More evidence that dogs really are a person’s best friend — RT @lgstream: Dogs and All The Rest: Twitter Trends [link to post]

    Posted using Chat Catcher

  11. lgstream (LG Stream) Says:

    Twitter Comment


    Dogs and All The Rest: Twitter Trends [link to post]

    Posted using Chat Catcher

  12. apuntesgestion (apuntesgestion) Says:

    Twitter Comment


    En twitter los perros son más importantes que las esposas… [link to post]

    Posted using Chat Catcher

  13. count123 (count123) Says:

    Twitter Comment


    RT @TrendsSpotting Dogs and All The Rest: Twitter Trends [link to post]

    Posted using Chat Catcher

  14. SeattleHil (hilary) Says:

    Twitter Comment


    RT @TrendsSpotting Dogs and All The Rest: Twitter Trends [link to post]

    Posted using Chat Catcher

  15. hweytens (Hervé Weytens) Says:

    Twitter Comment


    Dogs and All The Rest: Twitter Trends [link to post] #Twitter #trends

    Posted using Chat Catcher

  16. Die Leute twittea mehr auf seinem Hund, als auf seinen Verwandten | Position in Suchern Says:

    [...] Studium der Tendenzen von Twitter, in diesem Fall für den Twitter auf Englisch gemacht hat, und zu manchen Vollendungen kommt, die nicht zu überraschend [...]

  17. Les gens twittea plus sur son chien que sur ses parents | Une position chez des chercheurs Says:

    [...] a fait une étude des tendances de Twitter, dans ce cas pour le Twitter en anglais, et il arrive à quelques conclusions qui ne sont pas trop surprenantes [...]

  18. The people twittea more on his dog than on his relatives | Position in searchers Says:

    [...] has done a study of the tendencies of Twitter, in this case for the Twitter in English, and comes to some conclusions that are not too [...]

  19. ideopia (Ideopia Tweeters) Says:

    Twitter Comment


    Dogs top your tweet list, except for Mom – [link to post]

    Posted using Chat Catcher

  20. St_Hawk (Stephen Hawkins) Says:

    Twitter Comment


    People tweet on their dogs more than they do on any other relative they have, except their mom. Via @TrendsSpotting: [link to post]

    Posted using Chat Catcher

  21. Ideopia_RAL (Ideopia - Raleigh) Says:

    Twitter Comment


    People tweet about their dogs more than they do on any other relative they have, but their mom. See the stats – [link to post]

    Posted using Chat Catcher

  22. ideopia (Ideopia Tweeters) Says:

    Twitter Comment


    People tweet about their dogs more than they do on any other relative they have, but their mom. WOOF. [link to post]

    Posted using Chat Catcher

  23. blaisegv (Blaise Grimes-Viort) Says:

    Twitter Comment


    RT @jennylau: Ppl tweet more on dogs than on relatives (except mum) [link to post].

    Posted using Chat Catcher

  24. jennylau (Jenny Lau) Says:

    Twitter Comment


    Ppl tweet more on dogs than on relatives (except mum) [link to post].

    Posted using Chat Catcher

  25. NatJsworld (Nat) Says:

    Twitter Comment


    Our loyal furry companions are getting more mentions than spouses on twtr: [link to post]

    Posted using Chat Catcher

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