Cross examining Twitter with its 50 million daily tweets, and seeing such pattern on other social networks and blogs it is obvious that people largely refer to “friends” more than they do to any of the closest relatives they have. We take this for granted in the age of the Social Web. Thus, spotting this on Twitter is not much of a surprise. But, wait for this:
While doing a 2.0 research for one of our clients on pets on the Social Media, we have discovered that people tweet on their dogs more than they do on any other relative they have, but their mom.
We have compared dogs mentions (“dog”) to important female figures and learned that dogs are more tweeted on than “wife”, “daughter” and “girlfriend” (in this order).
Comparing tweets on dogs to our beloved male figures, we find this order: dog, dad, husband, father, boyfriend.
Dogs overcome “cat”, “kid”, “child” and they equal to “son” (which is is skewed by the Spanish word)- they are all less frequently addressed in our tweets.
On our market research we have found clear indications for the importance of dogs in all aspects of our lives. This was highly reflected in the social web as well. Dogs are not only most common among pets in most (if not all) countries, (western as well as Asian) but are perceived today as an integral part of a family structure from all kinds (couples with kids; couples without kids as well as singles) for many of them dogs complement the family or can even substitute a child. For information about the research scope, and major findings – you are welcome to contact me.
Some more insights:
- wife > husband (yep, we make them talk!)
- boyfriend > girlfriend (boys, they make us talk!)
- mom, mother > dad, father (we deserve that!)
Do you find any more to share?