American Brands Continue to Dominate in Times of Global Recession: 2006-2009 Global Brands Equity

September 22nd, 2009 by Dr. Taly Weiss

Filed under brands, brands perceptions, consumer behavior, identity, recession, recognition, research, Trend Spots, Trend Spotting Behavior, Trend Spotting Tools

Interbrand recently published “Best Global Brands 2009“, their annual brand equity report.
TrendsSpotting examined the data and totaled the top American brands for the years 2006-2009.
It seems that neither the recession, nor other economic forces, are affecting American brands’ global influence. As can be seen in the following table, American brands have reached the top 10, 50, and 100 among global brands, in a stable pattern over the years (in fact, in the last two years, eight out of ten global brands were American (up from seven out of ten for the years 2007 and 2006).

American_brands_recession

Interviewed on the effect of the recession, Andy Bateman, CEO of Interbrand, said “Stock market declines and earnings declines have contributed 10% and 30% to overall decline in brand value among all brands, but for the top 100 brands the overall decline was only 4%”.

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2 Responses

Abby Says:
September 22nd, 2009 at 9:35 am
Nice one taly.i wonder if there is any correlation between ad spent during recession & brand equity/ ranking.
Yotam Shochat Says:
September 24th, 2009 at 12:32 am
impressive