Will twitter lead the mobile web? Early adopters study on the mobile web
Telephia and comScore released the results of their latest study of mobile vs. PC-based Internet usage in the UK and the US.
Research highlights:
- UK and US mobile market are similarly developed: mobile market size in number of users is 19% out of the web pc market size.
- Men under the age of 35 are the early adopters who are more likely to use mobile devices to access the Mobile Web
- Leading in the mobile web (January 07):
Popular pc internet sites Yahoo!, MSN and Google (both in the US and UK)
Popular in UK: BBC and SKY
Popular in the US: The Weather Channel and AOL
Full scope:
market size: In the UK – 5.7 million people used a mobile device to access the Web during January 2007. This in numbers is 19% out of the 30 million people age 15 or older who accessed the Web from a PC (either a home or a work machine). Similarly to the U.K. findings, in the U.S. – 30 million (or 19 percent) of the 159 million U.S. PC Web users of a comparable age accessed the Web from a mobile device during the same month.
Age influence: U.K. Mobile Web users under 35 years of age account for 67 percent of the entire Mobile Web audience in the U.K., whereas the same age segment accounts for 39 percent of the PC-based Internet audience. Research findings in the U.S. show that those under 35 account for 46 percent of the Mobile Web audience and 36.5 percent of the PC-based Internet audience.
Gender influence: The study reveals that 63 percent of Mobile Web users in the U.K. are male, compared to 54 percent of PC Internet users. In the U.S., 60 percent of Mobile Web users are male versus 49 percent of PC Internet users.
comScore and Telephia also revealed the leading sites on the Mobile Web in both the U.K. and the U.S., ranked by unique visitors.
- Popular mobile sites for the UK: BBC, MSN, Yahoo, Google and SKY (see table 1).
- Popular mobile sites for the US: Yahoo!, MSN, Google, Weather Channel and AOL (see table 2).
The Weather Channel in the U.S Mobile Web (6.6 millions), enjoys a higher reach (22.2%) than it does via PC-based Internet (20.2%). This proves the great potential for sites that provide up-to-date content adaptable for the small screen.
Having the early adopters study in mind, and acknowledging the social networking sites success (55% of all of online American youths ages 12-17 use an online social networking sites, according to Pew Internet & American Life Project), where would you say a short messages social network as twitter mobile be in the next few months?
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