Apple’s music markets to reach saturation point
May 3rd, 2009 by Apurba Sen
Filed under Apple, applications, consumer behavior, iphone, mobile, music, online survey, purchase, Trend Spots, Trend Spotting Behavior, Trend Spotting Tools, Trend Targets & Groups, youth
Research indications show that iPods & iTunes markets reach saturation point, even among youth targets:
NPD Survey among US teenagers points out a radical shift in music consumption habits:
- U.S. teenagers bought 19% less music in 2008.
- Downloads from P2P networks fell 6% in 2008.
- 52% of teens listened to online radio in 2008, up from 34% from 2007. Almost half of teens (46%) used social-networking sites to download or stream music, an increase from 26% in 2007.
- 54% of teens who heard a song they liked on MySpace were likely to return to the site to hear the track again, compared with 1% who said they bought it through Amazon, the digital music seller for MySpace.
Piper Jaffray’s 17th bi-annual teen survey supports the saturation theory:
- Teen iPod ownership is up at 86% from 84% in fall 08.
- 60% of the teens acquire tunes via P2P networks
- 97% buys music online through iTunes Store, up from 93% six months ago.
While IPhone’s application store can serve as a new distribution channel – according to 148Apps, as for today – among over 40,000 applications on the App Store only 1,200 of them — are music related.
Will Apple seek new music related markets or search for other popular public interests?
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November 1st, 2014 at 7:03 am
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