Internet trends: marketing research & predictions

Apple’s music markets to reach saturation point

May 3rd, 2009 by

Research indications show that iPods & iTunes markets reach saturation point, even among youth targets:

NPD Survey among US teenagers points out a radical shift in music consumption habits:

  • U.S. teenagers bought 19% less music in 2008.
  • Downloads from P2P networks fell 6% in 2008.
  • 52% of teens listened to online radio in 2008, up from 34% from 2007. Almost half of teens (46%) used social-networking sites to download or stream music, an increase from 26% in 2007.
  • 54% of teens who heard a song they liked on MySpace were likely to return to the site to hear the track again, compared with 1% who said they bought it through Amazon, the digital music seller for MySpace.

Piper Jaffray’s 17th bi-annual teen survey supports the saturation theory:

  • Teen iPod ownership is up at 86% from 84% in fall 08.
  • 60% of the teens acquire tunes via P2P networks
  • 97% buys music online through iTunes Store, up from 93% six months ago.

While IPhone’s application store can serve as a new distribution channel – according to 148Apps, as for today – among over 40,000 applications on the App Store only 1,200 of them —  are music related.

Will Apple seek new music related markets or search for other popular public interests?

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