Our team comprises market research experts, with extensive experience in consumer trends research as well as user experience researchers. We work with dedicated trend spotters, specializing in a variety of consumer trends and data mining programmers. Coming from Strategic Planning, Consumer Anthropology, and User Experience design and research – we deliver our clients a holistic approach for trends and innovations for developing new products, entering new markets and leading a unique marketing strategy.
TrendsSpotting.com Market Research is headed by Dr. Taly Weiss a Social Psychologist (PhD) and marketing research analyst. Taly is a leading authority on trends research. She comes from an ad agency background taking the role of head of strategy and research. She was among the first researchers to use web metrics technology for practical research. She advises corporations on emerging technologies, business trends, and on NPD. Her academic works contributes to the field of Behavioral Economics. She investigates people’s willingness to join groups and share resources. Taly is considered a digital influencer and a Social Media strategist.
She is the founder and editor of several trend focused websites:
The TrendsSpotting blog – a leading market research blog; TrendOriginal – Innovation blog; TrendsActions – Internet acquisition resource; TrendRoll – Trend blogs directory.
Taly Weiss @twitter.
Here is what she said about Twitter on May 2007:
“The future of blogging – short message style: Twitter presents a clear cut between SMS short style and the typical long style blogs (in the Technorati Top 100 – the vast majority of posts were found to be 100 – 500 words).
The phenomenon of blog writing is somewhat surprising taking into account the instant world with information overload we live in.
It seems more natural today to gain influence and “Increased Recognition” through well written short messages which hold valuable information. That will be an expertise, to best capture an idea in only few words… So, next time you pass your ideas in blogs, check if your title can hold it all and pass the truemors or twitter test. We are heading there…”
Taly Weiss@ facebook:
Here is how she suggested Facebook will enhance it’s social interactions when only basic friendship features were offered (August 2007):
10 tools to make meaningful (instant) friends.
Nina Farkache is heading TrendsSpotting’s user experience research division. Coming from industrial design, she holds over 12 years experience in user experience research.
Nina worked as an innovation consultant for leading companies such as Heineken, Fiat, Leo Burnett in the Netherlands. Before joining TrendsSpotting, Nina worked for IDEO, California. She focused on human centered research and consulted leading brands on generating design concepts that coincide with users’ needs & trends.
Experimenting with her own design concepts, she worked for companies as Droog Design. These products are exhibited worldwide.