Our team comprises research experts, with extensive experience in emerging technologies, consumer trends and user experiences. We work with dedicated trend spotters, market analysts and organizational developers.
TrendsSpotting.com is headed by Dr. Taly Weiss a Social Psychologist (PhD) and trend researcher. Taly is a leading authority in innovation research and processes. She comes from an ad agency background taking the role of head of strategy and research. She was among the first researchers to use web metrics technology for practical research. She advises corporations on emerging technologies, industry trends, innovation implementation and NPD. Her academic works contributes to the field of Behavioral Economics. She investigates people’s willingness to join groups and share resources. Taly is considered a digital influencer.
She shares her insights at The TrendsSpotting blog – a leading innovation research blog.
Here is how she predicted the shift from blog posting to public short messaging (style twitter) on May 2007:
“The future of blogging – short message style: Twitter presents a clear cut between SMS short style and the typical long style blogs (in the Technorati Top 100 – the vast majority of posts were found to be 100 – 500 words).
The phenomenon of blog writing is somewhat surprising taking into account the instant world with information overload we live in.
It seems more natural today to gain influence and “Increased Recognition” through well written short messages which hold valuable information. That will be an expertise, to best capture an idea in only few words… So, next time you pass your ideas in blogs, check if your title can hold it all and pass the truemors or twitter test. We are heading there…”
Here is how she suggested Facebook will enhance it’s social interactions when only basic friendship features were offered (August 2007):
Nina Farkache is heading TrendsSpotting’s user experience research division. Coming from industrial design, she holds over 12 years experience in user experience research.
Nina worked as an innovation consultant for leading companies such as Heineken, Fiat, Leo Burnett in the Netherlands. Before joining TrendsSpotting, Nina worked for IDEO, California. She focused on human centered research and consulted leading brands on generating design concepts that coincide with users’ needs & trends.
Experimenting with her own design concepts, she worked for companies as Droog Design. These products are exhibited worldwide.