Coping with the global recession has become more of lifestyle adjustment. TrendsSpotting adds to the Lipstick Index and reports five ways recession is changing our daily lives:
Latest fad in parenting “potty training”. Parents motivation to cut back on diaper expenses – resulted in huge surge of search “ for “three day potty training” ” (see this trend emerge through Google search). Still considering sanitary trends – according to Kimberly-Clark consumers are cutting back on toilet paper, as put by CNBC reporter Jane Well “If you have less money, you buy less food, there is less to digest, which means less…”
Cutting on appearance expenses: while women are switching from hair salons to do-it-yourself home hair color (see search volume growth for “hair color” capturing the “Dye Jones Index), men are growing the recession beard.
We are willing to dump our cellphone contracts & pare back on “extras” such as texting and mobile web access. New Millennium Research Council study suggests 39% of the Americans cellphone subscribers are likely to cut back on wireless service if the recession deepens over the next six months. One in five cellphone users who have extra features — have actually cut back or have considered doing so in the past six months. At the same time IBISWorld points out healthy 20.1% growth on VOIP. It’s likely that within next few months you will start calling up your friends/family more frequently using Skype /Jajah.
In the books industry – Cookbook sales are up – Amazon reported double digit growth. If you are following Trendsspotting closely, its actually the DIY trend we reported earlier. More in books – the ebook: have a look at the rising ebook searches here (anything to do with kindle?) . IDPF reports impressive 75% year on year wholesale eBook sales growth during 2008 in US. And who is reading eBooks? It’s primarily women 40- 50 years old, with a higher-than-average income and education level.
Bartering is back. Craiglists reports 100% upswing on bartering boards traffic compared to last year. U-Exchange sign up almost doubled to 54,000 within an year. And how about exchanging your 10 Facebook friends for a free Burger-King whooper? Within a week after its launch 82,000 people bartered over 230,000 friendships on Facebook for a whopper.
Our earlier coverage on recession indicators:
More emerging recession trends:
..and in case you are a marketer planning your advertising strategy, you better check the paid report covering recession advertising campaigns:
5 Dominating advertising approachs dealing with recession.
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