Syndicated Trend Reports

Business Innovation Report

The purpose of the report “Business Innovation: Innovation Strategy, Performance and Measurement” is to provide a deep understanding of innovation and its business potential. We will focus on innovation outcomes in terms of performance and present empirical findings linking innovation to business success. We introduce basic definitions of innovation, explore the most common forms of innovation (adding examples and case studies) and discuss disruptive innovation. We identify key innovation strategies developed and tested in academic and business research. We glance into rankings of the most innovative companies to learn on their performance and growth potential. Finally we will study how companies measure innovation and what parameters are critical for them to follow. At the end of the report, we have compiled an insightful “take away” and present extensive case study summarizing key innovation aspects in innovation implementation.

The 140 page PPT report is targeted at innovation stakeholders aiming to promote innovation efforts linked to business success & growth.

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Organizational Innovation Report

The report “Organizational Innovation: Implementing innovation in organizations” collects insights from academic research, leading analysts and consultancies and related case studies, to come up with best practices for the implementation of innovation in organizations. We review models for innovation leadership, culture, innovation strategy and goals; discuss mechanisms for learning and knowledge sharing, and review the required set of incentives and rewards. Focusing on Innovation challenges we collect insights and best practices regarding strategy alignment, management support, idea generation and commercialization, speed, lean processes, innovation events and sharing platforms as well as innovation metrics. In search for optimal innovation implementation methods, we review studies on high performing companies and present case studies on how innovative companies implement innovation in their organization.

The 130 page PPT report “Organizational Innovation: Implementing innovation in organizations” is targeted at innovation stakeholders and aids in structuring the organization towards effective innovation.

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Trends and Innovation in Mobile Accessories

Based on exploration of over 2000 new accessories released since 2011 (+CES 2012) and a market analysis of major market trends characterizing this growing market of mobile accessories– TrendsSpotting Trends Research company has identified about 150 recent released products that can reflect new emerging trends in mobile accessories.
The report analyzes the major consumer trends and design characteristics represented by the product innovations.
TrendsSpotting has profiled the market according to 4 categories: Protective solutions, Charging solutions, Entertainment and Smart solutions integrating apps with hardware.
The innovations explored in this new report “Trends and Innovations in Mobile Accessories” are each profiled according to Product Categories and their subcategories, Consumer Trends Classification and User Experience Classifications.
At the end of the report you can find Market Research Review (major players, market statistics), Consumer & Design Trend review.

The report is presented in 100-designed PPT slides illustrating the major trends. Each trend’s slide includes product images, names of brands and companies, and current consumer prices.

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TrendsSpotting’s Online Country Reports

We have recently completed an extensive research series exploring internet and mobile behavior in 16 countries, the most intriguing markets – internet wise.

Europe – Germany, Belgium, France, Poland, UK, Turkey, Greece

Asia – China, India, Hong Kong, Vietnam, South Korea, Taiwan, Singapore, Indonesia

Central and S. America – Mexico (more to come..)

Each country report includes an updated research review on the following topics:

1. Internet Behavior and Online Market Trends

2. Social Media Behavior, Top Social Networks

3. Mobile Behavior

4. Traditional Media versus New Media

5. Youth: Internet Trends and Social Media Behavior

<strong>TrendsSpotting’s Online Country Reports</strong>

We have recently completed an extensive research series exploring internet and mobile behavior in 16 countries, the most intriguing markets – internet wise.

Europe – Germany, Belgium, France, Poland, UK, Turkey, Greece

Asia – China, India, Hong Kong, Vietnam, South Korea, Taiwan, Singapore, Indonesia

Central and S. America: Mexico (more to come..)

Each country report includes an updated research review on the following topics:

1. Internet Behavior and Online Market Trends

2. Social Media Behavior, Top Social Networks

3. Mobile Behavior

4. Traditional Media versus New Media

5. Youth: Internet Trends and Social Media Behavior

Consumer and Market Trends during Recession: Cross–Industry Research Report By TrendsSpotting.com

Quoting Bloomberg “The worst U.S. recession in five decades probably eased in the second quarter as trade and government stimulus mitigated the damage from declines in housing, inventories and consumer and business spending”.
President Obama is similarly optimistic declaring that “the worst may be over in the economic crisis”.

Is it really? Are there signs of consumer recovery?

In this TrendsSpotting report we follow the main consumer markets and consumers’ behavior indications for the year 2009. To better understand how Americans are adjusting their buying habits during the recession we have collected consumers’ spending statistics, data provided by recognized market research companies. TrendsSpotting’s unique consumer insights derive from marketing research expertise along with experienced use of web metrics tools such as Search Trends and Social Media monitoring. Utilizing these tools to “listen” to consumer interactions and follow their search trends provides indications on consumer interests and intentions. TrendsSpotting presents web metrics findings in each industry reviewed.

The fifty page report “Consumer and Market Trends During Recession” offers a comprehensive review of the U.S. market in the following consumer industries: Food and Beverage, Apparel, Media and Electronics, Travel, Health, Automobiles, Education and Pets. It provides a broad perspective on consumers’ changing behavior during the current economic downturn.

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Five Dominating Advertising Approaches
Dealing with Recession

TrendsSpotting research presented in this report was conducted on advertising campaigns featuring throughout year 2008 until 2009 Super Bowl.
By analyzing many brand promise approaches – TrendsSpotting has profiled five main strategies dealing with recession.
In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks. Introducing research on past recessions and the views of distinguished marketing analysts will allow a deep understanding of the challenges advertising is facing today.
In the Report “Five Dominating Advertising Approaches Dealing with Recession” TrendsSpotting provides business insights for advertising strategists seeking an optimal approach to manage brands in times of recession.