Internet trends: marketing research & predictions

What can be learned about Cybers from tags? or: Multiple personality in the net?

April 23rd, 2007 by

I am aiming to understand us cybers better through the tags we mark as we pass by sites we use. Until intelligent machines, web 3.0 oriented tools, will be sorting our semantic maps, I will try to gather some data with my own introspection tools. I will use the most popular tags as the semantic map for our needs and interests.

Let’s begin with the most established bookmark tool for tags gathered by cloud tags (see table 1) maps us for having a major interest in technology (flash, java, programming etc.) but also with arts (art, design, music), entertainment (news, games, video, blogs) and hobbies (shopping, travel). Looks like we are all technologists who are trying to have some fun off work.

To get the best perspective for the bloggers world of interests see technorati tags (table 2). Beside “blogging” and ”writing”, bloggers deal with “life” issues, news and entertainment, hobbies (“music” receives high attention, sports, poetry) and social connections (friends, romance).

By viewing flickr‘s tags – we receive a more pleasurable happy oriented – perspective of our world.  flicker’s tags focus on: beach, birthday, family, friends, party. Popular than all of these is the “wedding” tag! (see table 3).

Using “I wish” site as 43 things we can get a perspective of our future aims and need for change (the “desired self”, as we will call it in psychology) 43things popular tags (see table 4) presents a world were people’s ideas are around: fun, travel, life, health and music.
While doing our shopping at amazon, it seems that we most value “bards and minstrels” as a theme. At amazon (See table 5) we commonly tag books, DVD, and music as our media. When it comes to style we go with fiction and fantasy, and prefer it all with a historical flair.

Do we separate work from fun?  Is it different clusters of Cybers using these sites or are we having a multiple personality in the web?
You are welcome to see this post in tags, by tagcrowd‘s exciting cloud tag tool (table 6).


table 1: by tags


table 2: technorai by tags


table 3: flickr by tags


table 4: 43 things by tags


table 5: amazon by tags


table 6: this post by tags

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One Response

  1. Zorica Vukovic Says:

    My compliments. TrandsSpotting Blog is rich resource of innovative ideas for marketing research.

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