Baidu Saves 26 Million Man-Hour In China

January 30th, 2009 by Apurba Sen

Filed under behavior, China, contribution, cybers, google, information, internet behavior, search

Time to become little more productive – as CWR blog reports Baidu has added search suggestions to web, images, video & mp3 searches for both English & Chinese. Such navigational tips allow you to select desired keyword in few keystrokes amounting to savings in time.

Here is an estimate on the productivity of the Baidu’s search suggestion tool :

1.One of the famous eye tracking study by Enquiro Research reveals Chinese searchers on Baidu spends more time than Google (29.9 seconds vs 16.9 seconds on average ) representing fewer successful searches on Baidu.

2.Going by ComScore July 2008 numbers for China :

Monthly Search/searcher : 76.6 Keywords
Monthly Search on Baidu : 7.4 Billion
Monthly Searcher on Baidu ~ 97 Million

Lets say – by incorporating search suggestions Baidu aims to be at least at par with Google & thus saves 13 seconds per keyword search. Correspondingly it then saves 995.8 seconds of a searcher per month or if we look at the larger picture