Going by the World bank Global Economic Prospects report for 2009, the world GDP growth will be 0.9% for 2009. Developing countries will likely grow by 4.5% next year, down from 6.3% in 2008, while growth in many important high-income countries will turn negative.
Since the ad expenditure in a market shows direct correlation to the GDP growth hence a troubled economy is bound to take its toll on adex growth. Irrespective of the pessimism around – online marketing still seems a solid choice.
We are presenting here the outlooks and predictions suggested by industry watchdogs and notable influencers on Online Marketing. This grossly enlists the major trends & what you should expect out of 2009.
The Slideshare link to this deck is here .
We wish you a Happy new year 2009. We welcome your feedback & requests to get a copy of this deck as a comment here.
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