eMarketer estimates U.S. blog ad spending climbed from $283 million in 2007 to $411 million in 2008. eMarketer predicts that figure will hit $746 million by 2012.
We have reported this time & again that Internet users are highly involved in promoting brands & how impromptu blog marketing can create trouble for a brand. We also suggested how influencer’s marketing should work.
However when it comes to Generation X, the benefits of marketing through blogs may outweigh the risks.
What’s your take on this?