Internet trends: marketing research & predictions

Web 2.0 in Brand Study: Obama’s Berlin Speech

July 31st, 2008 by

obama berlin speech

Senator Barack Obama addressed 200,000 people on Thursday July 24th in Berlin, near the site where the Berlin Wall once stood. This tag cloud shows the top 20 words used in Obama’s speech. The Democratic presidential hopeful’s speech metaphorically used the Berlin Wall, a Cold War icon, to reassure cross-Atlantic alliance. (The word “Berlin” appeared 21 times in his speech, and the word “wall” appeared 16 times.)

“The walls between old allies on either side of the Atlantic cannot stand.”

Since last January Germany has swiftly developed “Obama-mania”. Infact Google Trends shows Germany is 5th most popular nation searching for “Obama”. Sen. Obama’s speech, as a proud citizen of the US and a fellow citizen of the world, acknowledges this popularity.

“People of Berlin – people of the world – this is our moment. This is our time.”

Infact almost equal count of “People” (29 times) & “World” (28 times) in his speech , projects Sen. Obama as a Web 2.0 icon.

During the Bush administration, relations between Europe and the United States were often strained. Obama’s Berlin speech underscores new hope and optimism between Europe and America.

“America has no better partner than Europe. Now is the time to build new bridges across the globe as strong as the one that bound us across the Atlantic. Now is the time to join together, through constant cooperation, strong institutions, shared sacrifice, and a global commitment to progress, to meet the challenges of the 21st century.”

“Obama-mania” may evaporate rather quickly if the senator becomes president. However Sen. Obama’s visits throws a strong signal of an imminent improvement in the transatlantic relationship.

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3 Responses

  1. leon187 Says:

    i so video of this speech, it was impressive

  2. stetoscope Says:

    Thanks, that is very interesting. It would be interesting to get the top 20 words of Kennedy’s speech in Berlin in 1961.

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