Internet trends: marketing research & predictions

Where’s the Buzz: Winfrey & Angelina are the world’s hottest celebrities

June 13th, 2008 by

Oprah Winfrey

Image Source : About Faces Entertainment

Talk show diva Oprah Winfrey is the world’s most powerful celebrity for the second year running, according to Forbes magazine. Golfer Tiger Woods & Hollywood heavyweight Angelina Jolie has bagged the second & third places respectively.

Forbes Methodology:

The Celebrity 100 measures power, which boils down to two components: money and fame. Earnings estimates are for June 2007 to June 2008. We included income from endorsements, movies or other ventures only if the celebrity has been paid, applying the same rules to entertainment-related ventures. Management, agent and attorney’s fees have not been deducted. Figures were rounded off where appropriate. Sources include Billboard, Pollstar, Adams Media Research, Nielsen SoundScan, Nielsen BookScan and SNL Kagan. How do we “calculate” fame? From Web hits on Google Blog Search, TV/radio mentions on LexisNexis, overall press mentions on Factiva and the number of times a celebrity’s image appeared on the cover of 55 consumer magazines.

The top 10 most powerful celebrity for 2008 & their personal earnings :

1. Oprah Winfrey,$275 million
2. Tiger Woods, (Golfer),$115 million
3. Angelina Jolie, (Actress),$14 million
4. Beyoncé Knowles, (Singer),$80 million
5. David Beckham, $50 million
6. Johnny Depp, (Actor),$72 million
7. Jay-Z, (Rapper),$82 million
8. The Police,(Rock Group), $115 million
9. J.K. Rowling, $300 million
10. Brad Pitt,(Actor) ,$20 million

Something interesting to observe here. Despite weakening television ratings and magazine circulation, Winfrey earned $275 million, which in a way secured her top position. On the other hand, Jolie maintains a commendable influence on the blogosphere over Winfrey & Woods, which helped her in grabbing the third position.

Oprah ,Tiger Woods & Angelina Joile in blog citations

Its really great to witness the power of social media.

Post to Twitter Tweet This Post Post to Plurk Plurk This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Digg Digg This Post Post to Ping This Post Post to Reddit Reddit Post to StumbleUpon Stumble This Post

2 Responses

  1. Luca Logi Says:

    Oprah Winfrey a world celebrity? on the other side of the Atlantic pond (I mean, in Europe), her name is virtually unheard of. Also Woods is a name only in countries where golf has a following, and there are not so many as you would believe. Do not confuse them with celebrities like Jolie or The Police that have a much more global following.

  2. Apurba Sen Says:

    Luca – thanks for your comments.Kindly refer the Forbes methodology & incase you have missed our slideshow ,here it is for you :

    Slide #8 discusses the category wise trend in Top 100 celebrities.25 % are TV stars & 21% are movie stars.

    Agreed – Jolie or The Police have much more global followers – if we take into account Facebook fans!

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Real Time Web Analytics