Internet trends: marketing research & predictions

Internet “on the go” is still slow: US study

April 8th, 2008 by

Pew Internet survey (conducted December 2007*) reveals that 41% of all adult Americans have logged onto the internet on the go (away from home or work either with a wireless laptop connection or a handheld device).
29% of internet users say they do this at least every few weeks, with 21% doing this at least a couple days a week.
comScore also presents a promising picture: The number of people using broadband mobile Internet connections jumped to 2.16 million in the final three months of 2007 as compared to 854,000 in the same period a year earlier.

While the future for mobile web does look promising in all angles, I call for a cautious approach: when we examine only the “pure” internet access activities (sending email, instant messages, getting maps or directions, or accessing the internet for information and news) as gathered on the Pew Internet survey, we see that the stats are still low, even on the most basic internet applications:

Most popular internet activities “on the go” (among those who have a cell phone or personal data assistant, n= 1,704)


Most popular internet activities “on the go”, by age, ever (among those who have a cell phone or personal data assistant, n= 1,704)


Most popular internet activities “on the go”, by age, typical day (among those who have a cell phone or personal data assistant, n= 1,704)


More on mobile / web stats:
US and UK markets – January 2007
US mobile: activities and profits
US versus Europe 2006: Mobile Internet penetration is lower in the U.S. than in many European countries

* The Pew Internet Project’s December 2007 survey interviewed a sample of 2,054 adult Americans, which included 500 respondents contacted on their cell phones.

Post to Twitter Tweet This Post Post to Plurk Plurk This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Digg Digg This Post Post to Ping This Post Post to Reddit Reddit Post to StumbleUpon Stumble This Post

One Response

  1. craigslist posting id Says:

    to get targeted advertisement to people in their
    city. â€$ Ideas for how to reduce your bounce
    rate. No need to own a product, very inexpensive to start up,
    and big rewards waiting for you in the form of cash money.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Real Time Web Analytics