I took few days to wonder around Alltop (TrendsSpotting is very proud to be there under social media). Alltop combines few characters not found in other similar sites.
1. It is a helpful, neat site
2. It is selective
3. It is made by Guy Kawasaki.
Yes, there are some prestige information networks (as 9rules), but only one made by Guy Kawasaki. We have to remember that Guy Kawasaki is not only an “on-line” brand, he is nonetheless a leading “off line” icon. By his popular books, Guy has reached awareness, probably higher than those who initiated the most popular websites on-line. Just as a leading brand, he is not aimed to reach a few – he is addressing the mass. We can easily profile potential targets who lack the time to follow blogs and multiple information sources.
For those who appreciate Guy’s insights, he presents a “chosen best” list, mapped in a very organized directory. If Guy Kawasaki was less modest, he could have easily labeled his directory under his own name (“brought to you by…”). A good product by a leading brand – aren’t these the keys for success? Stats will soon tell..