Internet trends: marketing research & predictions

Heres why Guy Kawasaki’s new book Enchantment is a must read

March 8th, 2011 by

Enchantment-Book Cover Best Seller

Enchantment, The Art of Changing Hearts, Minds, and Actions, is Guy Kawasaki’s tenth book.

Coming from the one who is practicing enchantment with any move he makes (from Apple’s early days marketing, through best selling books, Garage Technology Ventures, and the popular online directory – Alltop) we should all listen carefully to his personal insights and the experiences he has collected.
The book helps you exercise the one thing needed to succeed – making those you aim to influence – believe in you.
Guy is not only reviewing different psychological mechanisms that are necessary in any persuasive process, he gives you a set of practical tools (personal, social and technological ones) with vivid examples, in an easy to digest, easy to implement layout.

Personal note: I was fortunate to take part as a contributing reviewer of this handy and practical book. I found myself taking it with me while preparing to workshops and business meetings.

Enchantment is available starting today on, and in bookstores everywhere.

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4 Responses

  1. Susie Blackmon Says:

    Can’t wait to receive my copy of Enchantment, and one of these days I hope to have Guy’s signature on just one of my Guy Kawasaki books. Guy picked up the phone and called me several years ago, and I can assure you it made an impression on me. He has been a wonderful example for me to follow, as well as enchanting.

  2. Kimberly Says:

    I just picked this one up in the Amazon Kindle store the other day. Can’t wait to have a little down time and really get into this book and gain some serious knowledge from Guy.

    I’d like to invite all executives and marketing professionals interested in gaining social media knowledge to a free webinar “Capitalizing on the Conversation” next week. Several convenient times available to those interested!

    See you there!


  3. Arnaud-Marketing Online Says:

    What is the previous book of this writer ?

  4. Trevor Says:

    Guy Kawasaki is a business genius and gives great advice! We all have so much to learn from him. Check out this book that he praises

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