Enchantment, The Art of Changing Hearts, Minds, and Actions, is Guy Kawasaki’s tenth book.
Coming from the one who is practicing enchantment with any move he makes (from Apple’s early days marketing, through best selling books, Garage Technology Ventures, and the popular online directory – Alltop) we should all listen carefully to his personal insights and the experiences he has collected.
The book helps you exercise the one thing needed to succeed – making those you aim to influence – believe in you.
Guy is not only reviewing different psychological mechanisms that are necessary in any persuasive process, he gives you a set of practical tools (personal, social and technological ones) with vivid examples, in an easy to digest, easy to implement layout.
Personal note: I was fortunate to take part as a contributing reviewer of this handy and practical book. I found myself taking it with me while preparing to workshops and business meetings.
Enchantment is available starting today on Amazon.com, and in bookstores everywhere.