Internet trends: marketing research & predictions

Why go back to college?

August 25th, 2007 by


They get to you!
We all know youths are the ones to watch on to. College students in particular is one of the hottest groups to set new trends. Facebook is an excellent example: they set the trend right on the college courtyard. All the rest came to follow.


Out of the 18 million US college students heading back to campus this fall, 17.1 million, or 95% of them, use the Internet at least once a month. In a 2007 survey conducted by Youth Trends, students at four-year colleges reported spending an average of 19.2 hours online per week (1 hour more than in the previous year). College students are wired in many other ways too:
• 95% own a mobile phone
• 78% sent a text message in the past week
• 75% own a music player, such as an iPod
• 55% own a video game device
And here is how you get to them:
According to Youth Trends, word of mouth is the top way students like to learn about new products and services. TV advertising was ranked second (table 1). Another study, conducted on US adults by Ketchum-Annenberg Center shows not only the word of mouth effect but presents fascinating evident that next to friends and family (50%) – social networks is a common resource of information (41%).

Youth Trends
Annenberg Center
graph 1: US college students information resources



graph 2: US adults information resources

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