Eight Insightful Twitter Search Queries
Social media conversations can reflect peoples’ attitudes, needs, desires and intentions. The challenge is to listen wisely and use market research skills to “ask” the right questions.
When you wish to follow perceptions and intents keep in mind that you will need to follow day to day jargon, and that the conversations traced are typical to the specific social network you are searching at.
Currently, I find that there is no tool as Twitter to extract such knowledge and map real time reflection of peoples minds.
While conducting many social media research projects, I have collected some insightful search queries, useful for marketers and to those who wish to keep track on perceptions and shared interests.
I have divided eight social media queries to the following three categories:
1. Needs and desires
2. Attitudes toward brands
3. Buying intentions
Most of the examples presented here are global, but as you can now search Twitter conversations within specific locations (you can simply choose distance from a desired location and trace locations by coordinates), some of the conversations were generated in the New York area and by that reflect a specific demographic community.
I. Needs and desires:
Social media allows consumers to openly share and discuss their needs and desires. Put in real time context, we get natural expressions and spontaneous reactions. Brands should follow not only the conversations evolving around them, but come to understand general needs:
1. Follow these spontaneous expressions: “Must” and “Need” -
1.1 “I must get a new..” (global):
1.2. “I need to get..” (New York)
1.3. “I must buy” (global)
2. Wish expressions indicate desires, which sometimes can no be fulfilled. Nevertheless, they carry strong emotional character:
2.1 “I wish I had” (New York)
2.2. “I wish I could buy” (global)
3. As brands are trying to provide solutions to needs – why not use Twitter to follow “real time” direct help request?
3.1 “I need help” (global)
3.2 “I need help” (New York)
II. Attitudes toward brands:
In search for what makes brands likable, lets follow direct “love” and “hate” emotions.
4. “I love brands..” (global)
5. “I hate brands..” (global)
6. “I hate ..service” (global)
III. Buying intentions:
Open Social Media conversations can provide you not only with desires but also with real buying intentions, those can serve as behavioral indications:
7.” I plan to buy” (global)
8. “I will definitely buy” (global)
Read more: Twitter’s “must buy” shopping list.
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June 29th, 2010 at 5:40 am
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Eight Insightful Twitter Search Queries [link to post]
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June 29th, 2010 at 9:51 am
This is a good post. The best place by far for trying out these kinds of queries is the only semantic search engine TipTop http://FeelTipTop.com
June 30th, 2010 at 12:33 am
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Eight Insightful Twitter Search Queries – [link to post] http://friendfeed.com/e/815713ea-8ea6-4c67-8769-278bf4c3a50e
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June 30th, 2010 at 1:17 am
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Eight Insightful Twitter Search Queries [link to post] RT @TrendsSpotting
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June 30th, 2010 at 1:18 am
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How are you following brand conversations? Insightful post by @TrendsSpotting: [link to post]
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June 30th, 2010 at 1:19 am
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RT @dmccullough: Eight Insightful Twitter Search Queries [link to post]
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June 30th, 2010 at 1:20 am
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Eight Insightful Twitter Search Queries – [link to post] [pic] http://ff.im/mWf5T
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June 30th, 2010 at 1:21 am
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Extracting valuable insights from twitter using a search query – [link to post] (via @trendsspotting)
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June 30th, 2010 at 1:22 am
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I like this RT @thejordanrules: Extracting valuable insights from twitter using a search query – [link to post] (via @trendsspotting)
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June 30th, 2010 at 1:23 am
Twitter Comment
Really interesting psychological dive into the use of Twitter. – [link to post]
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June 30th, 2010 at 2:17 am
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RT @TrendsSpotting Eight Insightful Twitter Search Queries [link to post]
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June 30th, 2010 at 3:18 am
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Eight Insightful Twitter Search Queries [link to post] @TrendsSpotting
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July 1st, 2010 at 2:37 am
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Eight Insightful Twitter Search Queries [link to post]
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July 1st, 2010 at 3:17 am
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RT @TweetSmarter: Eight Insightful Twitter Search Queries [link to post]
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July 1st, 2010 at 3:18 am
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Eight Insightful Twitter Search Queries [link to post]
rt @TweetSmarter
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July 1st, 2010 at 3:19 am
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Eight Insightful Twitter Search Queries [link to post] RT @TweetSmarter:
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July 1st, 2010 at 3:20 am
Twitter Comment
location based twitter searches [link to post] I feel like the name change has been good to @TweetSmarter
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July 1st, 2010 at 3:21 am
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Eight Insightful Twitter Search Queries [link to post] http://ff.im/-n0oNQ
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July 1st, 2010 at 3:22 am
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RT @askaaronlee: Eight Insightful Twitter Search Queries [link to post] via @QuantumGood @dudeman718 @chirrps
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July 1st, 2010 at 4:17 am
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TweetSmarter: Eight Insightful Twitter Search Queries [link to post] http://bit.ly/dAEXsD
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July 1st, 2010 at 4:19 am
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TweetSmarter: Eight Insightful Twitter Search Queries [link to post] http://url4.eu/5DmHZ
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July 1st, 2010 at 4:19 am
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Eight Insightful Twitter Search Queries [link to post] http://ff.im/-n0zsp
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July 1st, 2010 at 4:20 am
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TweetSmarter: Eight Insightful Twitter Search Queries [link to post] http://ow.ly/17XoLU
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July 1st, 2010 at 4:21 am
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RT TweetSmarter: Eight Insightful Twitter Search Queries [link to post] http://ow.ly/17Xoqm
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July 1st, 2010 at 4:28 am
Twitter Comment
8 types de recherches sur Twitter relativement perspicaces car prometteuses pour les entreprises [link to post]
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July 1st, 2010 at 4:42 am
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RT @Kriisiis: 8 types de recherches sur Twitter relativement perspicaces car prometteuses pour les entreprises [link to post]
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July 1st, 2010 at 8:12 am
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“Eight Insightful #Twitter #Search Queries” by @trendsspotting [link to post] #realtimesearch
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July 1st, 2010 at 9:21 am
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TweetSmarter: Eight Insightful Twitter Search Queries [link to post] http://bit.ly/a7VAaO
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July 1st, 2010 at 9:22 am
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TweetSmarter: Eight Insightful Twitter Search Queries [link to post] http://bit.ly/bDVIJz
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July 1st, 2010 at 5:54 pm
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RT @TweetSmarter: r/t Eight Insightful Twitter Search Queries [link to post]
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July 1st, 2010 at 6:17 pm
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r/t Eight Insightful Twitter Search Queries [link to post]
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July 1st, 2010 at 6:18 pm
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Eight Insightful Twitter Search Queries [link to post] RT @TweetSmarter @LUKIKA *Interesting!
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July 1st, 2010 at 6:20 pm
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@2cre8 Hi Kathy! Great to see you! You are posting some great tweets and links.
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July 1st, 2010 at 7:18 pm
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/@TweetSmarter: r/t Eight Insightful Twitter Search Queries [link to post]
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July 1st, 2010 at 7:27 pm
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@LUKIKA Ha ha thx! So r u #GreatMindsThinkAlike! ;D
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July 2nd, 2010 at 10:58 am
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8 Insightful tips for Brands on twitter. A real time reflection of peoples minds [link to post] #Socialmedia, #brands #trends
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July 4th, 2010 at 11:45 am
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This is good: Eight Insightful Twitter Search Queries – [link to post]
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July 4th, 2010 at 3:04 pm
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RT @youthinking: ???? ???? ??? ??? ?????? ????? ?????? ?? ??? Eight Insightful Twitter Search Queries – [link to post]
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July 4th, 2010 at 3:13 pm
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RT @youthinking : ???? ???? ??? ??? ?????? ????? ?????? ?? ??? Eight Insightful Twitter Search Queries – [link to post]
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July 4th, 2010 at 3:16 pm
Twitter Comment
???? ???? ??? ??? ?????? ????? ?????? ?? ??? Eight Insightful Twitter Search Queries – [link to post]
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July 4th, 2010 at 3:53 pm
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8 Insightful Twitter Search Queries [link to post] rt @QuantumGood @RickStuddard @tonystevens4
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July 4th, 2010 at 4:16 pm
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Eight Insightful Twitter Search Queries [link to post] via @QuantumGood @dudeman718 @chirrps RT @AskAaronLee:
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July 4th, 2010 at 4:17 pm
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RT @AskAaronLee Eight Insightful Twitter Search Queries [link to post] via @QuantumGood @dudeman718 @chirrps
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July 4th, 2010 at 4:18 pm
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8 Insightful Twitter Search Queries [link to post] rt @QuantumGood @RickStuddard
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July 4th, 2010 at 4:19 pm
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8 Insightful #Twitter Search Queries [link to post] ? RT @tonystevens4 @QuantumGood @RickStuddard RT @TrendyDC
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July 4th, 2010 at 4:20 pm
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RT @tonystevens4: 8 Insightful Twitter Search Queries [link to post] rt @QuantumGood @RickStuddard
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July 4th, 2010 at 4:21 pm
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RT @tonystevens4 8 Insightful Twitter Search Queries [link to post] rt @QuantumGood @RickStuddard
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July 6th, 2010 at 5:50 am
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How social media can help understand the consumer. RT @TrendsSpotting Eight Insightful Twitter Search Queries [link to post]
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July 14th, 2010 at 1:13 pm
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Eight Insightful Twitter Search Queries – Spot the trend!: [link to post]
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July 15th, 2010 at 2:22 pm
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B.L. An extraordinary post from Trendspotting about Twitter search & brands. Brilliant! [link to post]
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July 15th, 2010 at 3:19 pm
Twitter Comment
An extraordinary post from Trendspotting about Twitter search & brands. Brilliant! [link to post]
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July 18th, 2010 at 12:47 pm
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RT @jaycbee: Eight Insightful Twitter Search Queries [link to post]
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July 18th, 2010 at 1:19 pm
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Eight Insightful Twitter Search Queries [link to post]
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July 29th, 2010 at 7:34 am
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Useful Twitter searches? [link to post]
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July 29th, 2010 at 3:19 pm
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Eight Insightful Twitter Search Queries. [link to post] – this is a great read for Twitter newbies or anyone looking to try new ideas.
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