Internet trends: marketing research & predictions

2010 Social Media Influencers – Trend Predictions in 140 Characters (1st Report, by TrendsSpotting)

December 21st, 2009 by Taly Weiss

View more slides from Trendsspotting.

New! TrendsSpotting has released the second report from the the series: “2010 Influencers on Consumer Trends – Trend Predictions in 140 characters“.

In this report,  the 2010 Social Media trends are foretasted by:

@petecashmore PETE CASHMORE Founder, CEO Mashable
@armano DAVID ARMANO Senior Partner, Dachis Group Author, Logic and Emotion
@chrisbrogan CHRIS BROGAN President, New Marketing Labs
@peterkim PETER KIM Managing Director, N.America Dachis Group
SETH GODIN, Bestselling Author, Entrepreneur & Agent of change
@litmanlive MICHAEL LITMAN Social Media Strategist Consolidated PR
@tamar TAMAR WEINBERG, Community & Marketing Manager, Mashable
@johnbattelle JOHN BATTELLE Founder & Chairman Federated Media
@mariansalzman MARIAN SALZMAN President, N.America Euro PR, Trend Spotter & Author
@mzkagan MARTA KAGAN Managing Director, US Espresso- Brand Infiltration
@danzarrella DAN ZARRELLA Social & Viral Marketing Scientist HubSpot
@emarketer eMARKETER Digital Intelligence
@drewmclellan DREW McLELLAN Founder and Author The Marketing Minute
@idc CAROLINE DANGSON Digital Marketplace Research Analyst IDC
@jasonfalls JASON FALLS Social Media Strategist Social Media Explorer
@charleneli CHARLENE LI Founder Altimeter Group
@gauravonomics GAURAV MISHRA CEO 2020 Social Online
@marc_meyer MARC MEYER Principal Digital Marketing Response Group
@emarketer JEFFREY GARU Senior Analyst eMarketer 2010
@jimmy_wales  JIMMY WALES Founder Wikipedia
@alecjross ALEC ROSS Sr Advisor -Innovation State Department
@CraigNewmark CRAIG NEWMARK Founder of Craiglist
@scobleizer ROBERT SCOBLE Technical Evangelist Rackspace
@dmscott DAVID MEERMAN SCOTT Marketing Strategist & Author World Wide Rave
@roncallari RON CALLARI Social Media
@ravit_ustrategy RAVIT LICHTENBERG Founder & Chief Strategist Ustrategy.com
@equalman ERIK QUALMAN Author Socialnomics
@pgillin PAUL GILLIN Writer, Author & Social Media Consultant Principal
@adambroitman ADAM BROITMAN Partner & Ringleader Circ.us
@cbensen CONNIE BENSEN Director of Social Media & Community Strategy Alterian
@mikearauz MIKE ARAUZ Strategist Undercurrent
@nenshad Nenshad Badoliwalla Co-author Driven to Performance
@adamcohen ADAM COHEN Partner Rosetta
@danielwaisberg DANIEL WAISBERG Head of Web Analytics Easynet
@communitygirl ANGELA CONNOR Journalist & Community Strategist
@trendsspotting TALY WEISS CEO and Head of Research TrendsSpotting.com

Findings:  Major trends in 2010 Social Media

Across many of these predictions, we have identified the following trends suggested to influence 2010 Social Media: Mobile, Location, Transparency, Measurement, ROI, Privacy.

Reflecting on 2009 predictions – not much has changed.
We conclude that 2009 did not meet its expectations.
How about 2010?

Already released from the Trend Prediction Influencers Series:

@2010 Social Media (published also at NYTimes / RWW, Mashable, Examiner)

@2010 Consumer Trends.

@2010 Tech and IT.

@2010 Online Marketing.

@2010 Online Video.

@2010 Mobile

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5 Responses

  1. Adam Cohen Says:

    I’m humbled to be included in this list and looking forward to digesting everyone’s predictions. Thanks again for including me.

  2. Michael Litman Says:

    Like Adam, it’s a pleasure to be involved with such luminaries. Thanks.

    @litmanlive

  3. Ravit Lichtenberg Says:

    Taly, it is an honor to be included in this collection of experts and thought leaders. I especially like how you captured trends from both established and permanent write-ups AND those fleeting twitter bites that we may have never seen otherwise.

    To me, it has always been about people, relationships, critical thinking, and forward-movement; I’m so delighted that my words and perspective resonate with TrendsSpotting and with the community.

    To a wonderful 2010!
    @ravit_ustrategy

  4. Angela Connor Says:

    There is a ton of interesting insight in this deck. I was happy to share it on my blog and thrilled to be included.

  5. Jack Bucchioni Says:

    These are many of the canaries in the coal mine-Great list of “experts”!!!

    @JackBucchioni.com

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