Internet trends: marketing research & predictions

Global Warming 2009 Public Perceptions – Is there hope for change?

December 4th, 2009 by

Why Should We Care More Today?

Scientists believe that global warming is already worse than predicted few years ago, still – people today show less concern.

“ If the world fails to deliver a political agreement at the UN climate conference it will be “the whole global democratic system not being able to deliver results in one of the defining challenges of our century” says COP15 president, Connie Hedegaard.

Introduction:

We have been witnessing a decline of interest in the global warming consequences: Recent US surveys (ABC News/Washington Post, Pew research survey,  Gallup) all show sharp fall in the public concern. But, something else is happening on the world wide web. We have been witnessing a rise of interest in “ global warming” : Web measures (search trends, blogs discussions, twitter trends) all show a marked increase in internet users interest.

1. The Decline In Global Warming Concerns Through Public Surveys:

A. Pew Research Center survey points to a sharp decline in the percentage of Americans who say there is solid evidence that global temperatures are rising (57% October 09, down from 71% April 08). Fewer people see global warming as a very serious problem (35% October 09 versus 44% in April 08).

B.  ABC News/ Washington Post, Nov 09: 72% of the Americans believe global warming is occurring. Though, still a majority, it is the lowest score since 1997. The drop has steepened in the last year and a half – mainly among conservatives and Republicans.

2.  The Rise In Global Warming Concerns Through Web Metric: blogs, twitter and search indications

  1. There are indications for a marked increase in blogs discussions.
  2. Search volume for “global warming” is climbing up towards its 2007 peak!
  3. Twitter users discuss “Global Warming” and “Climate Change”

Conclusions:

The decline in interest in Global Warming issues is unsurprising at times when people are facing immediate economic threats. Still, Internet measures show a rise in interest towards the UN Conference.

There is hope for change!

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3 Responses

  1. Jason Harton Says:

    Global Warming is a hoax, and by far the biggest scam of all time. These ‘scientists’ you refer to were caught fudging the facts – that we are actually undergoing a cooing cycle. These scientists do not speak for the science community as a whole, and it is a flat-out lie!!!

  2. Endishere Says:

    The end is coming, no one is prepared for the hell that will be unleashed on earth. Don’t be blinded by the “scientists” or the media, prepare for death and redemption…

  3. cheap sticker printing Says:

    yeah end is really coming.. :(

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