iPhone is to be released in less than 2 days (Gigaom: thanks for the countdown). Many discuss the iPhone’s price issue. According to a recent online survey (graph 1) conducted on US internet users by Parks Associates, only 3% have a strong interest in purchasing the iPhone at its $499.99 price point and two-year contract (sample size: 2,000 US internet households).
Updates: Compete reports a survey conducted on 680 iPod potential shoppers (assumptions: those who search for iPod, might be potential iPhone consumers): 13% reported they are “very likely” to purchase an iPhone, 2% reported they are “extremely likely” to purchase one.
Kurt Scherf, vice president and principal analyst with Parks Associates claims that “the high price point may prevent the iPhone from achieving greater adoption over the short term. It may be an early-adopter product that appeals to technophiles but initially leaves other interested users on the outside looking in.”
I think differently. The iPhone is headed to the early adopters (3% or more). They will be the ones to shape the brand identity. From what we know – they have the right profile to set the trend. Others will follow to be perceived as those who can buy an iPhone. The iPhone brand is not about pricing as it is about perceptions and social needs. When it comes to perceptions and recognition, here is the voice of the blogsphere around “iPhone”, in comparison with the “ïPod” (see blogpulse graph 2).
As I see it: status symbols have no price: $499 will be a good start for apple.
graph 1: US internet users survey
graph 2: iPhone versus iPod in blog posts