Is the Recession over? Research Suggests American Consumers aren’t Buying it: Cross–Industry Research Report by TrendsSpotting.com
Quoting Bloomberg, (July 26 2009) “The worst U.S. recession in five decades probably eased in the second quarter (2009) as trade and government stimulus mitigated the damage from declines in housing, inventories and consumer and business spending”.
President Obama is similarly optimistic declaring that “the worst may be over in the economic crisis”.
Is it really? Are there signs of consumer recovery?
In this TrendsSpotting report we follow the main consumer markets and consumers’ behavior indications for the year 2009. To better understand how Americans are adjusting their buying habits during the recession we have collected consumers’ spending statistics, data provided by recognized market research companies. TrendsSpotting’s unique consumer insights derive from marketing research expertise along with experienced use of web metrics tools such as Search Trends and Social Media monitoring. Utilizing these tools to “listen” to consumer interactions and follow their search trends provides indications on consumer interests and intentions. TrendsSpotting presents web metrics findings in each industry reviewed.
The fifty page report “Consumer and Market Trends During Recession” offers a comprehensive review of the U.S. market in the following consumer industries: Food and Beverage, Apparel, Media and Electronics, Travel, Health, Automobiles, Education and Pets. It provides a broad perspective on consumers’ changing behavior during the current economic downturn.
In an interview with Guy Kawasaki for the American Express Open Forum- you can find the key findings derived from this report. Here is his take on it:
” Consumer and Market Trends during Recession” is a very interesting and timely report. In addition to a comprehensive review of survey data, TrendsSpotting’s unique use of web metrics reflecting consumers’ online behavior, brings market research into the Web 2.0 era.
I find TrendsSpotting’s business review an important resource for marketers. ”
Here’s Marian Salzman’s take on it:
“The report is enormously comprehensive and stunningly interesting. TrendsSpotting.com has pulled it all together to make it highly relevant. I am impressed by the breadth and depth, and timeliness of the content. Wow.”
—- Marian Salzman, president Euro RSCG Worldwide PR, North America, and one of the world’s leading trendspotters/ futurists.