profiles of early adopters to buy iphone for 499$: US online survey
June 16th, 2007 by Dr. Taly Weiss
Digital Life America reports an online survey conducted by Solutions Research Group (May 2007), on 1230 American consumers. The following profile describes those who report to be ‘definitely’ interested in buying iphone for 499$.
It seems that the average early adopters are educated men on their thirties, living in NY or California, not necessarily ipod users, with household income of 75,600$.
via: designsojourn
for more iphone surveys and predictions see: Morgan Stanley, ChangeWave survey, M:Metrics, iphonic
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June 19th, 2007 at 6:20 pm
[…] iPhone Buyers Analysis at There is no box via Drew’s Marketing Minute via Trendsspotting via Design Sojourn via Darla Mack via Cellular-News which mentioned Solutions Research Group, but neglected to provide a link and I still had to Google it to find the original. […]
June 20th, 2007 at 11:59 am
This profile of early adopters is not surprising given the price of the iPhone. What will be interesting is what demographic groups buy the product once the price drops.
June 20th, 2007 at 12:21 pm
[…] Profiles of Early Adopters to Buy iPhone for 499$: US Online Survey […]
June 28th, 2007 at 2:22 am
[…] I think differently. The ipod is headed to the early adopters (3% or more). They will be the ones to shape the brand identity. From what we know – they have the right profile to set the trend. Others will follow to be perceived as those who can buy an iphone.? The iphone brand is not about pricing as it is about perceptions and social needs. When it comes to perceptions and recognition, here is the voice of the blogsphere around “iphone”, in comparison with the “ïpod” (see blogpulse graph 2).? […]
December 30th, 2007 at 1:27 pm
This is awesome facts. Very cool and useful for me.
May 12th, 2014 at 9:10 pm
Voo?s faîtes toujours des articles i?téressa?ts