Internet trends: marketing research & predictions

New York In Fashion Crisis: 2009 Fashion Capital Media Research (#NY #fashion)

August 6th, 2009 by

newyork New York In Fashion Crisis: 2009 Fashion Capital Media Research (#NY #fashion) The Big Apple may be beating Milan in search & blog discussions. However when it comes to fashion, recession forced a shift towards east. Milan, the home of Gucci, Prada, Armani and Versace, has ended New York’s five-year reign as the world’s top fashion city as per the Global Language Monitor’s annual fashion capital research. Other top runner includes Paris, Rome, London, Los Angeles and Hong Kong.

“The parties were not as big, that was enough to knock New York off just a bit. And Milan seems to have had a very strong fashion season, very well praised and a lot of noise about it.” – says Global Language Monitor president Paul JJ Payak.

The GLM list ranks the cities based on the frequency of fashion words and phrases like “haute couture” and “mode” in the media, on the Internet and throughout the blogosphere.

Racked contributor Cynthia Drescher comments

If that’s the case, then how come Paris didn’t win out considering that those are both French words? And obviously they haven’t been tuning in to blogs such as The Sartorialist, who claims New York as his base, or Susie Bubble, whose London frolicks should have swung more favor away from a Milan, generally known as the old guard of fashion.

Interestingly New York is the most populated Twitter city. So will Twitter pave it’s recovery to the top? Here is our initial attempt – a slide deck on 2009 fashion capital survey – brought to you exclusively by Trendsspotting. If you are as hurt as Gawker, tweet on this crisis #NY fashion. Hopefully this would help the Big Apple regaining the crown next year.

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One Response

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